Digital marketing and its methods change each and every day. So much so that even the technology we utilize to market these products and services are changing as well.
Businesses are always doing what they can to follow new trends in order to have continued success in the future. 360° Product Photography is a new service offered by many companies to keep their business ahead of the game.
What is 360° Product Photography?
When advertising a product, the first thing a customer is going to search for is an image. Whether or not your visuals will probably appeal to your customers can make or break a product’s success. So, what can we do to ensure we make the right call?
360° Product Photography is a new trend that many businesses are incorporating into their marketing and sales process. This sort of photography takes a item and is capable of creating stunning photographs 360° around the item to create nevertheless shots, videos, interactive photographs, and much more.
Creating the best photos for your product is important. Those pictures can be used for eCommerce sites, Amazon listings, trade-show displays, and much more. The goal is to make your brand visible. Customers want to find pictures and are a lot more inclined to stay engaged and also share visual content. With this will come more brand awareness and, consequently, sales.
How does 360° work?
Products are placed on a white turntable till a white background. This, paired with the light and photography software, creates perfect images from all angles and makes it look like the item is floating.
Ideal for independent sites and/or Amazon listings, Still Shots are a kind of product photography that will make certain that every shot is a crystal-clear image of your merchandise. With precision shooting, light, post color correction editing customers are going to be able to find every detail they’re looking for.
360-Degree Interactive Photos allow for a fully user-manipulatable image. Customers simply drag their mouse over the item to examine every corner of the product. The 360° aspect gives off a feeling comparable to holding the actual product. The photographs will come out crisp, professionally decorated and color-corrected for a next-level customer experience.
Similar to the interactive photographs, 360-Degree High-Resolution Video creates 360° of your merchandise on a continuous loop. The camera paired with the turntable and software provides crystal clear detail and a smooth rotation for a seamless video.
How does this help me?
People visit your site, Amazon listings, social media pages, etc. every day. Everybody who pays a visit will see what you or your company has to offer but they nevertheless cannot interact with the product right.
The single fundamental disadvantage in this day and age with internet shopping compared to a physical retail shop is that there is no chance for a physical experience.
Enter 360° Product Photography. Customers cannot hold the product yet, but they can interact with it and see every angle possible. Leave the customers with little to question and provide them the experience they want and deserve.