The Orange County Luxury Real Estate market is undergoing innovation and change. In the past, it was sufficient to clean up your home, do some small repairs, get a well-intentioned Orange County Luxury Real Estate Agent, set a sign on your front yard and patiently wait for your potential home buyer to show up.
Our Orange County Luxury Real Estate Photographers suggest that you try and treat your home similar to a retail Solution, which will take you to:
Identify your Target Market
Make your Target Market aware of your merchandise
Sell the features and benefits of your product then make them an offer that they can’t refuse.
Unfortunately, putting a sign in your yard nowadays and an MLS listing isn’t going to get the job done anymore. Here are five great steps that you want to take to sell your home for a fair price in a reasonable amount of time.
Design a Highly-Customized, Comprehensive Marketing Plan
A luxury home in Orange County, CA or Los Angeles calls for a distinct, distinctive and exclusive marketing plan. Chances are, the potential home buyers who are qualified to purchase your luxury property are not looking around aimlessly into open houses or flipping through the real estate classifieds.
The most well-suited prospective home buyers for the Orange County, CA or Los Angeles luxury home or luxury condo may not even enjoy on your community.
As a consequence, that generally means your Orange County, CA luxury realtor will need to use a variety of innovative strategies to make sure as many prospective homebuyers as possible are able to see the home and convey the message as to why its purchasing decision will make their lives better. Fortunately, the online marketplace has made this easier than ever before.
The great part about it is that the online marketplace for luxury homes and properties has made it vastly easier for homes to gain exposure to a nationwide and global audience.
But we are talking about far more than the standard listings on Trulia, Zillow, Homes.com, and Realtor.com. These sites are important, but they should be just the starting point for the luxury home agent.
In addition, your Orange County Luxury Real Estate Agent needs to have a presence on their own, and they should employ cutting-edge promotional techniques.
Furthermore, studies display that 88 percent of potential homebuyers search online for a new home. Generally speaking, the best luxury real estate agents have the very best internet strategies and the best websites to promote the sale of your home.
These more innovative marketing techniques are exclusive to luxury agents with a particular skill set. They call for a keen eye, Additionally, these Orange County Luxury Real Estate Agents have a way with words and with visual imagery.
Know How to Attract Online and Social Media Presence For The Orange County Luxury Real Estate Listing
A large percentage of Orange County Real Estate Agents can easily make sure your home appears on Zillow.com, Trulia.com, Homes.com and Realtor.com, however today’s high end listings in Orange County, CA should also be featured on line, at a featured listing on the agent’s website and website, for example, as well as in social media.
When the luxury agent has a better understanding of what sets your property apart from all the rest, this information can be used in social media to drive additional traffic and potential home buyers.
Your property must be a featured listing on your agent’s website and website, as well as on your own agent’s social media websites, with the proper use of keywords and hashtags to effectively reach the luxury Orange County, CA market.
Utilize Print Advertising & Direct Mail With Your Orange County Luxury Real Estate Listings
In this digital age, direct mail and print advertising remain integral to reaching the proper target audience. A leading Orange County Luxury Real Estate Agent can help create high-quality marketing brochures to emphasize the features and benefits of your home, both for cooperating Orange County Listing Agents and potential home buyers.
In addition, the agent will also send direct mail postcards for select areas and target areas within Orange County, CA and will provide you with email brochures for you to share with friends & family or post on social media.
Open Houses With Orange County, CA Luxury Real Estate Listings
Open houses don’t sell luxury homes in the Orange County and Los Angeles market. Instead, open houses get a great deal of visitors who just want to look at your fine furnishings and finishes, such as a 360 Virtual Tour or 3D Tour.
One thing is true: spacious houses often get neighbors to come through, and neighbors may have friends or relatives they’d like to share information about the home with.
Well aware Orange County Real Estate Agents know that is not just the men and women who encounter the open house, it is actually about the folks they know. To reach the individuals they know, generally a great Real Estate Listing Agent will create a 360 Virtual Tour of your home that you can distribute via email for your neighbors; they can then share it with their friends and relatives.
Always Use A Professional Orange County Real Estate Photographer
To correctly display a luxury home, a top Orange County Luxury Real Estate Agent engages the services of a Professional Orange County Real Estate Photographer. This Orange County Luxury Real estate Photographer can not just display your home in the very best light, but can and should also provide a quality 360 Virtual Tour or Immersive 3D Tour.
With Internet exposure so essentials in today’s day and age, quality Orange County Luxury Real Estate Photographs are simply more crucial than ever before.
They are are all to a Luxury Listing Agent. Clients will judge whether they want to check at your home based solely on the still photographs they can click from their laptops, tablets, and smartphones.
The best luxury agents utilize the services of a top professional Orange County Real Estate Photographers, and they are found during the photography session to ensure that the appropriate amenities and features are showcased.
In addition, 360 Virtual Tour are also very helpful in the promotion of luxury real estate. There is often a limit to the amount of still photographs that can be contained in an online listing (for our MLS, that amount is 50), however we can link to a video, which can show the entire property as well as the flow from room to room, this will also be presented as part of your agents featured listings on their personal web page.
Make Sure That The prices Is Ideal In Your Orange County Luxury Real Estate Listing
Finally, make certain that your Orange County Luxury Real Estate Agent provides data to back up any pricing suggestions. Furthermore, it should be apparent in your realtor’s Comparative Market Analysis that a fantastic deal of time went into getting to your luxury home priced .
Additionally, the pricing report should discuss such details and statistics as absorption rate in the area as well as in the price range so you can get a feeling of how long homes in this price range reasonably take to market.
Make Sure That Your realtor has considered all of the features so important in the luxury market:
- From smart home features
- To the gourmet kitchen
- To outdoor entertaining spaces
- Steam showers
- Spa baths
- Hot tubs
- Water features
- Landscaping
Your agent might solicit the services of an appraiser who specializes in luxury or custom homes simply to get a gauge or touchstone for the pricing.
As with all homes, if a luxury home isn’t priced right from the beginning, it can be detrimental not only to the timing of the sale, but into the overall price.
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