There are a variety of reasons why adding a 360 Virtual Tour into a marketing can enhance your business. These benefits are largely based on the fact that 360 Virtual Tours greatly enhance product and service understanding and also help to enhance online and brand marketing through immersive visualization.
Research done with some major real estate companies to display the benefits of a 360 Virtual Tour with real statistics.
Virtual Tours 360 – Visualization Benefits
Benefits For Real EstatePotential buyers can view a property better than real estate photography. A 360 Virtual Tour makes it easier to understand a property. Customers who contact the seller/owner of real estate are often more informed and have better quality contacts.
A property is usually open 24/7, with no need to set up catering or clean up each time a team wants to visit it.
Benefits for Hotels/ResortsPeople book their hotel/resort faster when they have a 360 Virtual Tour. 73% of those who search for holiday accommodation online visit at least one website before making a decision.
Your website should provide visualization to these potential customers so they can make a better and quicker decision.
360 Virtual Tours Offer Length Benefits
Additional vulnerability may be present in the location you are currently using a 360 Virtual Tour. People are more likely to return to your site to see the 360 Virtual Tour.
There is also a greater chance that your visitors will refer the virtual understanding they have gained to their family and friends.
Comparing Opposition to Benefits
A 360 Virtual Tour makes your site and location/property undoubtedly stand out among the competition. Being different from your competitors is a sign of greater business.
Statistics from 360 Virtual Tours
The following statistics were compiled from research done with various companies and organizations involved in the resort and real estate business:
Listings with 360 Photography are 40% more popular than listings with traditional (flat) photographs. (Research by Realtor).
75 percent of the interviewed potential real estate buyers stated that they preferred interactive Virtual Tours in excess of normal photographs.
According to 80 percent of those who shopped online, and were interviewed, photographs are crucial in making a purchase decision.
A virtual tour or video makes it easier for people to book accommodation.
Motels that have 360 virtual tours on their website, usually generate 48 percent more reservations (research by Greatest Western)
A 360 virtual tour allows visitors to spend 3x longer on a website that offers it.
Travelers who search for accommodation online visit an average of three websites before making a final decision.
Only 15% of resort and accommodation bookings are made online, but 65 percent of all travel bookings can be done online.
The most important tool for finding travel destinations and services is search engines. Interactive high definition 360 Virtual Tours on sites of accommodations and accommodation increase online booking .
The average ROI (return-on-investment) for lodge virtual tours is less that 4 weeks.
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