As a real estate agent, you have many jobs. You need to find buyers to purchase properties that you have listed, as well as help your pool of buyers find a home that matches their needs.
As an agent, you have access to many applications; however, 1 marketing tool that is often overlooked is the use of Virtual Tours. Apps, such as iStaging, helps make using Virtual Tours easy. Statistically speaking, properties that have virtual tours sell faster than those that do not have a virtual tour.
84% of home buyers begin their search for a home on the Internet, of those homes found on the internet, listings with virtual tours get 50% more views.
So how can you use these stats to your advantage and sell more homes? Here are five benefits real estate agents can get from using virtual tours.
Virtual Tours Save You and Your Customers Time and Money
When a potential buyer has the option to check at a virtual tour of a property, they’re able to see more housesfaster, without stepping foot into the home which means you and your buyers don’t have to take the time to physically visit each house until they’ve whittled their choices down to the final few. Not only does this save time and travel expenses, but it is also a major headache saver as well.
By utilizing virtual tours, you are helping to decrease the number of”must-see properties” and getting your customer’s offer faster than viewing each property in person that’ll direct them to the closing table. This could make the difference between getting a property under contract or maybe engaging in a costly bidding war.
Virtual Tours Assist You Grow Listings
When you are doing a listing presentation to prospective seller clients, you have to demonstrate how you’re going to be marketing their property and you are the listing agent that will help get them to the final table, the fastest and with the highest offers.
Having virtual tours in your marketing and showcase repertoire, and being able to effectively explain why it’s so important to have and use them (as explained in this article) as a way of attracting the best buyers, reveals them you know what you’re doing and have the tools to do so, which gives them the confidence to award you their listing.
Virtual Tours Will Reach More Buyers
Virtual tours will expand your reach and help you to attract more buyers. Remote buyers, both international and people around the other side of the country, can see your listings without being local. It’s also useful for older buyers, or people with disabilities that can’t move freely, where a few steps would disqualify a listing. Virtual tours can tell you a good deal about the property without even stepping foot inside the home.
If the home that’s viewed via virtual tour isn’t what the potential buyers are looking for, they are still more inclined to contact you to see if you have other homes that will do the job for them.
When you create a virtual tour, you also create a simple and shareable connection, that can easily be spread from buyer to buyer, friend to friend, on social media, SMS or even a hyperlink or QR code on your business cards. This allows you to easily show off your VT listings into an exponentially expanded and engaged audience.
Increasing Your Final Rates
According to the National Association of Realtors (NAR), when made correctly, virtual tours dramatically increase a property’s chance of being sold. Research from NAR also discovered that property tours, when done correctly, can help buyers choose to purchase faster.
The truth is virtual tours help buyers make a decision to purchase a property. NAR states that 40 percent of buyers rank virtual tours as”very useful” when looking to purchase a home. Virtual Tours ranked higher than listing agent information and recently sold properties when asked what helped them in the purchasing procedure.
When buyers can take virtual tours of houses they are interested in, they are more likely to make an offer on the house, and faster. They do not have to move back two and three days to make sure they really like what they saw; they have already viewed the virtual tour a few times. This cuts down on the amount of time it takes to get a listing below contract and frees you up to work together with other customers.
Virtual Tours Assist to Brand You as a Client-Oriented Agent
Branding your business means constantly getting your name in front of potential customers and at the way that you just want to be viewed. Virtual tours are one way that you can put yourself out there as a client-oriented agent. You are showing your customers that you dedicate your time and efforts in to utilizing the best technologies and the most advantageous marketing tools available. Virtual tours exhibit to your clients that you are willing to head out of your way for their ease and overall experience.
Virtual tours also show that you can bring customers to the closing table faster. They allow you to reduce the amount of time you spend with each client before closing on a property as well as increasing the number of potential buyers overall. Virtual tours help you to put your client’s needs above all else, overall.
Virtual Tours are one of the most successful ways to market your properties, and setting them up can be a quick and painless procedure when you are using the right tools.