Now more than ever, Luxury Real Estate Agents in Orange County and Los Angeles, CA need to understand how to invest in the right technology to help differentiate themselves from other competitors in the local Orange County and Los Angeles market.
As a real estate agent, knowing your audience and how you reach them is pivotal to being successful. Here’s one essential statistic you to need to clearly understand — according to Zillow, more than 50% of today’s home buyers are under the age of 30.
The millennial audience spends most of their time online, are tech-savvy and have more purchasing power than ever before. A handful of the most powerful technologies out there are seamless to learn and user-friendly — resulting in almost instant adoption, new industry standards, and updated consumer expectations.
Think about a scenario where a property that you represent has been captured into an Immersive 3D Tour. You now have an Immersive 3D Tour that you can distribute throughout your existing marketing channels including social media, realtor.com, MLS, company or your personal website, etc.
Allow Potential Buyers With Keys To A 24/7 Open House
With an Immersive 3D Tour, you give potential buyers the virtual keys and the freedom to navigate this property from the comfort of their own home. This Immersive 3D Tour is engaging and shareable with viewing capabilities across all devices.
Autonomy and a friendly user experience is an incredible thing in the mind of a consumer. What does this do for you as a real estate agent? It generally means more eyes on your listings, immediately identifying buyers who are ready to make an offer.
Put Yourself In the Mind Of A Home Buyer
Try and put yourself into the mind of a home buyer for a moment. Consider these two completely different buyer experiences:
You’ve filtered through your preferences (location, price range, etc) and you’ve got a list of results to sort through. Now you’ve decided on a home that you think might fit your what you are searching for. Next comes the first impression, because that’s exactly what this is to the potential buyer – a first impression.
You start by looking at the professionally taken still photos of the property. Overall, you’re intrigued – but you begin making assumptions and mentally putting together a checklist of “hope so’s” and “what-if’s” about the listing.
Still armed with presumptions and a interest, you now have an option to view an Immersive 3D Tour.
You are now “standing” in the center of the kitchen with the space unfolding around you. You feel a connection almost as if you’re really there.
You have a true sense of the space, and what you can actually do in it. You now notice the sight-lines, realizing that you can see directly into the living room through the kitchen.
The “hope-so” starts to turn into reality and the emotional response to this property kicks in. This new and currently sought-after experience continues with the rest of the home.
For potential home buyers, Experience B provides a lot more information that aids them in choosing whether to make time for your open house that weekend.
If they’ve seen what they like and want to see it in person, by the time they show up at our open house, they are drastically more qualified buyers and these are just the type of buyers you want to meet in person.
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