For home sellers trying to decide on the ideal real estate agent, the choice often comes down to two essential components – whether the real estate agent can sell their home for the highest price possible and if it can be done in a realistic time frame.
While these expectations are the core, true luxury real estate agents have a handful of intricate resources and strategies to help accomplish them, along with an extremely competitive mindset. Exceptional luxury real estate agents want to win listings and sell more homes – and they do what it takes to make it happen, no matter the circumstance.
Ask any successful luxury real estate agent, and it is most likely they’ll tell you that their goal is to assist clients in optimizing for the best sale price in the shortest amount of time.
In today’s modern and super highly digital and geographically dispersed market, that generally means breathtaking visuals, immersive 3D virtual home tours, and a unique way for prospective homebuyers to experience a property – from anywhere around the world.
For a home seller, sitting down and actually interviewing a list of luxury real estate agent can be daunting and quite tedious. But just like anything else, this task is only hard if they all offer the same list of capabilities and resources. Chances most likely are that one of those luxury real estate agents will offer something unique as a key differentiator.
There is a list of specific practices your agent should be doing to position you with optimal exposure as a home seller. If you’re considering enlisting a real estate agent to help you sell your property, think about these practices as a part of your checklist during the interview process.
Top 3 Things the Most Successful Selling Real Estate Agents Offer or Do
Expertise In Real Estate Across ALL Marketing Channels
A veteran luxury real estate agent knows exactly how to leverage his/her marketing channels. In addition, he or she is a skilled marketing professional who uses compelling and engaging content across a variety of online advertising channels to reach a huge number of potentially viable buyers for your property.
Use Of Interactive Tools Such As Immersive 3D Virtual Tours
Even if your luxury real estate agent is hosting an open house, top realtors often know how to make your listing stand out among the thousands of other alternative options by highlighting the information with stunning and immersive 3D Tours.
An immersive 3D Tour with rich media content will help highlight the best amenities and features of the house which is able to help to create buzz, interest, and even inquiries before the doors ever open.
Offer Virtual Reality (VR) Experiences
Rather than relying on traditional physical open houses, a luxury real estate agent can use virtual reality to give remote home buyers an experience of the property they are interested in, allowing them to visit the listing as if they were there in person. Putting the tour experience online widens the scope of your selling audience from local or regional to global.
Ultimately, in an ideal selling/agent relationship, the homeowner and real estate professional have something profoundly crucial in common. They both want to sell the property as efficiently as possible for as large of a profit as possible.
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