The 2017 commercial real estate market has slowed. Economic and industry forces have impacted the bottom line for many brokers and commercial real estate agents.
Facing growing competition and reduced customer demand, brokers and agents need to invest in technology and selling strategies that do to main things for prospects – improve speed and convenience.
Potential buyers have less time to view properties and typically are taking longer to make buying and leasing choices.
Accelerate Research and Visits
With more and more properties on the real estate market, a handful of potential buyers quite frankly just lack the time to tour buildings in person. Sometimes, a visit can take weeks or even months to schedule, and most of the time that doesn’t provide enough information for a buyer to make a confident same-day selection.
Nonetheless, brokers and agents can now solve these time-consuming obstacles in the buyer journey with a handful of user-friendly, readily available technology tools designed to inform and engage prospects over convenient digital channels.
Immersive 3D Tours offer a real-time view of the property before the buyer ever schedules a visit. As a result, when they do come in for a visit, they will be more knowledgeable and better prepared to make a confident choice that day.
Accommodate Multiple Decision Makers
If scheduling visits and sharing property info with one potential buyer is a difficult task, adding decision makers makes the process even more daunting. Unlike in-person tours or the limitations of traditional still photography, immersive 3D Tours open the door for effortless sharing and collaboration during the purchasing process.
In most cases where handful of decision makers are engaged in the buying process, digital and virtual formats allow for convenient sharing of breathtaking, detailed images and immersive 3D Tours.
Regardless of where they are based, everyone in the group is equally and adequately informed. When everyone understands the key details of the property, the purchase decision happens quicker and with much greater confidence and frequency.
Have A Competitive Edge
A slower market does not necessarily mean your competition is operating more slowly. While factors such as reputation and location translate into great advantages, so does technology.
Commercial Real Estate Agents who employ modern technologies that can save time for prospects, create conveniences in the purchasing process, and offer a greater level of information about a property will stand out and win more listings.
As a result, brokers who provide their agents with tools such Matterport 3D Showcase, HDR photos, 360 virtual tours, and Aerial Photography are equipping them to prove they are the best in the industry.
Show Multiple Properties At The Same Time
Agents and brokers only have so much time in the day to schedule visits, reach out to prospects, research listings and provide the tools buyers demand to understand the property. Immersive 3D Tours are your best resource for saving time as a commercial broker or agent.
Give Prospects Breathtaking Visuals
Potential buyers do not just need visuals to understand a property and make a selection, they need the best visuals. Matterport cameras use infrared scanners that create a dimensionally accurate model of the property. You can measure everything you capture with the scan. The visuals are highest 4K-image quality.
In addition, the exceptional precision of the visuals gives your prospects the most realistic sense possible of the property, which goes a long way to supporting the closing success rates for agents.
A slower market doesn’t have to mean a weaker bottom line. In fact, it can mean competitive advantage. By investing in the right technology, you can speed the showing and selling or leasing process, help clients feel more confident, and extend your reach – all at the same time.
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