In today’s modern era, every website, advertisement, and Instagram post comes with a picture. When it comes to marketing, photography can easily make or break your campaign, especially on your most pivotal branding tool, your website.
In the business of Professional Hotel Photography, poor quality photos that fail to express the property or the brand do nothing for their efforts, and in fact, do more harm than good.
From aerial and drones to character videos and webisodes, properties are now providing new and different content to their target customers.
Hotel shoppers look online first and this trends just continues to grow from there. Your photography is your viewer’s first impression. If they don’t have a strong belief that your still photos are first-rate, then they will click the mouse and move to the next hotel nearby.
This is why Hotel Photographers generally consider three key elements:
- How the hotel positions itself to their customers
- How can they convey quality
- And how can they express uniqueness?
The eye generally always automatically drifts to photographs first. However, what is more crucial than having exceptional photography is not having bad photography.
A horrible shot can bring down the opinion of your property, even if you spent a great amount of money on your website and the other graphic details are top notch, unfortunately, unattractive pictures can ruin the first impression.
Hotels all over the world have a narrative, and photography must embrace the story of the property. It is known that people buy on emotion, and if there is a captivating story that attracts people in, and as a result, your business becomes even more desirable.
In the hospitality industry, hotel photography must be the main focus of the marketing strategy. Ultimately, every shot needs to create a feeling and connect, expressing what kind of experience they will have during their hotel stay.
A study conducted by Hotels.com stated that about 70% of respondents agreed that the photos of the hotel and hotel rooms were influential to their decision-making process.
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