The term “Professional Real Estate Photographer” has a variety of definitions. A huge percentage of real estate agents selling luxury real estate claim to use the best Professional Real Estate Photographers on the market. Unfortunately, just because you’ve paid to have your client’s home photographed doesn’t mean the photography is always A grade quality.
That means that quality listing photography is an essential factor when it comes to marketing a property. Ultimately, it will determine:
- The selling price of a home
- How quickly it sells
- And whether it sells at all
Professional Real Estate Photography isn’t only about homes ranging above $1 million; this simple principle applies to all homes priced at $200,000 or more. Additionally, recent studies have found that exceptional photography usually helps to sell a home faster and for more money.
The first impression is everything. If homebuyers are not sold on the still photography currently available online, chances are they will most likely not want to move in. Furthermore, it can also affect their perception of a home prior to actually even seeing it. Generally speaking, a great photograph will have a positive emotion associated with the home. An incredible Real Estate Photographer does a good job of speaking through their photography.
What’s The Difference?
So what exactly sets Professional Real Estate Photographers apart? When it comes to breathtaking Real Estate Photography, there is more than meets the eye for Real Estate Photographers:
The professional still photo is usually the result of a shoot that included an art director of some sort. In this case, a highly trained Professional Real Estate Photographer. We know that 500 photos aren’t necessary to sell a home; what is crucial however is capturing the right still photos. Making sure that the Professional Real Estate Photographer captures the perfect images is the responsibility of the art director.
Staged Real Estate Photography
It’s essential for homes to be staged in order to sell for top dollar. Remember how important emotion is in the purchase decision? An empty home yields no emotion, but a poorly furnished home is equally bad if not worse. Potential homebuyers must be able to see themselves living in the home. If the home is already furnished, a Professional Real Estate Photographer and a home staging company will work together to rearrange each room, creating an incredible photo.
Getting the Right Angles
In photography, it is all about lighting and angles. A great Real Estate Photographer can bring out the best features of a home by mastering angles and lighting. Quality Real Estate Photographers strive to capture the right angles to make a home as desirable as possible.
This means can mean:
- Shooting with a tripod
- Shooting at the right level
- Using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.
Creating the Perfect Composition
A great Real Estate Photographer can usually do a good job defining the subject of the photo and the elements that will be included in the space. They will dictate how best to fill the space, where to create horizontal and vertical lines, and where to direct the focus. When capturing buildings or architectural subjects, the photograph must be taken in such a way that the homebuyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the homebuyer along the image.
It’s All In Post-Production
Post-production is the craft of picking the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections.
When the selections have finally been made, the Professional Real Estate Photographer processes the photos and enhances the color. The Real Estate Photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more.
Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. Offering a home seller Professional Real Estate Photography has a tremendous value not only for them, but for the listing agent, as well.
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