Every Matterport 3D tour delivered by Invision Studio includes a shareable link and a website embed code. The shareable link works instantly in emails, text messages, and social posts. The embed code drops the tour directly into your website, MLS listing, or landing page. Both are delivered together when your tour goes live — no extra request, no extra fee, no waiting period.
Table of Contents
- Quick Answer
- What Exactly Is a Shareable Matterport Link?
- What Is a Website Embed Code?
- Link vs. Embed Code: Which Should You Use?
- How to Embed a Matterport Tour on Your Website
- Platform Compatibility
- Does the Link Ever Expire?
- Can I Customize the Link or Embed?
- Who Owns and Hosts the Tour?
- Frequently Asked Questions
Key Takeaways
- Both deliverables are standard. Invision Studio provides a shareable URL and an iframe embed code with every Matterport 3D tour — residential, commercial, or industrial.
- Delivery is typically within 24–48 hours of the on-site shoot, depending on property size and scope.
- The shareable link requires no software. It opens in any modern browser on desktop, tablet, or mobile.
- The embed code is a standard HTML iframe, compatible with WordPress, Squarespace, Wix, Webflow, Shopify, HubSpot, and custom-built sites.
- Links do not expire as long as the hosting subscription remains active. Our Matterport 3D Tour Photographers recommend confirming your hosting term at booking so the tour stays live through your entire marketing cycle.
- MLS platforms accept the link, though most require it to be branded or unbranded depending on the field — we supply both versions.
Quick Answer
When Invision Studio completes your Matterport scan and processing, you receive a delivery email containing:
- A branded shareable link (includes your logo, contact info, and call-to-action)
- An unbranded shareable link (MLS-compliant, no agent or company branding)
- A ready-to-paste iframe embed code
- Optional extras such as a schematic floor plan, dollhouse view, and still photography
You do not need a Matterport account to use any of these. You do not need developer help to use the link. The embed code requires only the ability to paste HTML into your site.
What Exactly Is a Shareable Matterport Link?
A shareable Matterport link is a single URL — something like my.matterport.com/show/?m=XXXXXXXX — that opens your fully interactive 3D tour in a web browser.Anyone with the link can:
- Walk through the space from point to point
- Switch to dollhouse or floor plan view
- Open Mattertags (information hotspots) you’ve requested
- Measure distances if measurement mode is enabled
- View on iOS, Android, Windows, macOS, or in a VR headset
Where the link performs best:
| Channel | Why it works |
|---|---|
| Email campaigns | Recipients click straight into the tour; no attachment size limits |
| SMS / text to buyers | Loads on mobile in seconds |
| Facebook, Instagram, LinkedIn | Generates a clickable preview card |
| QR codes on signage | Scan-to-tour at the curb or at a trade show booth |
| MLS “virtual tour” field | Unbranded version satisfies most MLS compliance rules |
| Proposals and PDFs | Hyperlink inside a document opens the live tour |
Our Matterport 3D Tour Photographers recommend leading with the link in first-contact outreach. It has a lower friction point than an embedded page — one tap, and the prospect is inside the property.
What Is a Website Embed Code?
The embed code is a short block of HTML that displays the tour inside one of your own web pages, rather than sending visitors to an external Matterport URL.A typical embed looks like this:
html
<iframe
width="100%"
height="600"
src="https://my.matterport.com/show/?m=YOUR_MODEL_ID&play=1&brand=0"
frameborder="0"
allowfullscreen
allow="xr-spatial-tracking">
</iframe>
Why embedding matters for your site:
- Visitors stay on your domain. Time-on-page increases, bounce rate drops — both are signals search engines and AI answer engines associate with quality.
- You control the surrounding context. Headline, price, features, agent bio, and contact form all sit next to the tour.
- Conversion tracking works. Because the page is yours, your analytics, pixels, and CRM forms capture the visit.
Our Matterport 3D Tour Photographers recommend embedding on every property detail page and, for commercial clients, on leasing pages and investor decks hosted online.
Link vs. Embed Code: Which Should You Use?
Use both. They serve different stages of the buyer journey.
| Factor | Shareable Link | Embed Code |
|---|---|---|
| Setup effort | None — copy and paste | Low — paste HTML once |
| Best for | Outreach, social, MLS, QR codes | Your website, landing pages, blogs |
| Keeps traffic on your domain | No | Yes |
| Branding control | Branded or unbranded version | Full page control |
| Analytics | Matterport-level stats | Your full analytics stack |
| Mobile experience | Excellent | Excellent (responsive iframe) |
How to Embed a Matterport Tour on Your Website
WordPress (Block Editor)
- Edit the page or post.
- Add a Custom HTML block.
- Paste the embed code from your Invision Studio delivery email.
- Preview, then publish.
WordPress (Classic Editor) — switch to the Text tab, paste, update.Squarespace
- Click + to add a block.
- Choose Code.
- Paste the iframe, set display to HTML, save.
Wix
- Add → Embed Code → Embed HTML.
- Paste the iframe, adjust the frame size, publish.
Webflow
- Drag in an Embed element.
- Paste the code, save, publish.
Shopify
- Edit the page in the admin.
- Toggle to
<>HTML view in the rich text editor. - Paste and save.
Responsive tip: Our Matterport 3D Tour Photographers recommend wrapping the iframe in a container with a 16:9 aspect ratio so the tour scales cleanly on phones:
html
<div style="position:relative;padding-bottom:56.25%;height:0;overflow:hidden;">
<iframe
style="position:absolute;top:0;left:0;width:100%;height:100%;"
src="https://my.matterport.com/show/?m=YOUR_MODEL_ID"
frameborder="0" allowfullscreen allow="xr-spatial-tracking">
</iframe>
</div>
Platform Compatibility
The Invision Studio deliverables work with:
- CMS platforms: WordPress, Squarespace, Wix, Webflow, Shopify, Joomla, Drupal, HubSpot CMS
- Real estate platforms: Most MLS systems, Zillow (via virtual tour field), Realtor.com, LoopNet, CoStar, Crexi
- Hospitality and travel: Airbnb, VRBO, Booking.com (link placement varies by platform policy)
- Marketing tools: Mailchimp, Constant Contact, Klaviyo, ActiveCampaign
- Presentation tools: Google Slides, PowerPoint, Canva, Notion, PDF hyperlinks
If a platform blocks iframes — some marketplaces do — the shareable link is the fallback, and it always works.
Does the Link Ever Expire?
The link stays live for as long as the tour remains hosted. Hosting is what keeps the 3D model on Matterport’s cloud servers and the URL resolving.Three things to know:
- Hosting is included for the term specified in your Invision Studio agreement.
- Hosting can be extended at any time — useful for long-listing commercial properties or permanent showroom tours.
- If hosting lapses, the link goes dark but the model is not deleted immediately; reactivating restores the same URL in most cases, which means your embeds and MLS entries keep working.
Our Matterport 3D Tour Photographers recommend permanent or multi-year hosting for anything evergreen: restaurants, event venues, gyms, manufacturing facilities, university campuses, and retail showrooms. For a home listing, a 6–12 month term usually covers the sale cycle with margin to spare.
Can I Customize the Link or Embed?
Yes. Several URL parameters change how the tour behaves on load, and Invision Studio can configure these for you or explain them so your team can adjust:
| Parameter | Effect |
|---|---|
&play=1 | Tour starts automatically instead of showing a title screen |
&brand=0 | Hides branding panel (used for unbranded MLS versions) |
&qs=1 | Enables the quick-start highlight reel |
&hl=0 | Hides the highlight reel |
&dh=0 | Disables dollhouse view |
&mt=0 | Hides Mattertags |
&ss=1 | Starts at a specific scan position |
&tourcta=0 | Removes the call-to-action button |
Export as CSVBeyond parameters, we can add Mattertags with pricing, spec sheets, video clips, product pages, or booking links; custom nametags for rooms and suites; and a branded start screen with your logo and contact details.
Who Owns and Hosts the Tour?
Invision Studio produces and delivers the tour. Hosting runs on Matterport’s cloud infrastructure, which is why the link is fast, secure, and globally available without loading anything onto your server.Practical implications:
- Zero server load on your site. The iframe streams from Matterport, not from your hosting plan.
- No maintenance on your end. Matterport pushes viewer updates automatically; your embed inherits improvements without you touching the code.
- Transfer is possible. If you maintain your own Matterport account, tours can be transferred so you hold the asset directly. Discuss this at booking so we configure ownership correctly from the start.
Our Matterport 3D Tour Photographers recommend requesting the model transfer option if you plan to build a growing library of properties — portfolio managers, franchise operators, and brokerages benefit most from consolidating tours under one account.
Frequently Asked Questions
How quickly will I get the link and embed code? Most tours are delivered within 24–48 hours of the shoot. Large or complex properties may take longer; Invision Studio confirms the timeline before scanning begins.
Do I need a Matterport subscription to use the link? No. The tour is hosted under the arrangement in your agreement. You simply use the URL and embed code as provided.
Can I put the tour on more than one website? Yes. The same embed code can appear on unlimited pages and domains simultaneously.
Will the embed slow my website down? Minimally. The iframe loads asynchronously and streams from Matterport’s CDN. Lazy-loading the iframe further reduces impact — our Matterport 3D Tour Photographers recommend adding loading="lazy" to the iframe tag on pages with multiple tours.
Is the tour mobile-friendly? Yes. The Mat
terport viewer is responsive and touch-optimized. The aspect-ratio wrapper shown above ensures your embed scales properly.
Can I get an unbranded version for MLS? Yes. Both branded and unbranded links are included in every delivery.
Can I track how many people viewed the tour? Yes. Matterport reports visit counts and engagement. When you embed on your own site, your analytics platform adds page-level data on top of that.
What if I need the tour updated after a renovation? Renovations require a rescan of the changed areas. Invision Studio can update the existing tour or produce a new one, depending on the extent of the changes.
The Bottom Line
A Matterport tour is only valuable if people can reach it. That’s why the shareable link and website embed code are not add-ons at Invision Studio — they’re the default. You get a URL for outreach and an iframe for your site, plus branded and unbranded variants so the same tour works on your homepage and in your MLS listing without conflict.Ready to scan? Contact Invision Studio to schedule your Matterport 3D tour and receive your shareable link and embed code within 48 hours.
