First impressions in the real estate industry can be astonishingly impactful, and for a large majority of potential homebuyers these first impressions often come in the form of an image. A great photograph can help display a property in a way that words and numbers simply can not, giving life and depth to any real estate listing.
While not all realtors have a professional photographer available to them, we’ve listed a few simple and helpful tips to make sure that you take your best photo possible if you can’t hire a professional real estate photographer.
The Gear
Let’s assume that you are using a simple point-and-shoot camera. This would be the camera available on a majority of phones, or even better, a DSLR on automatic mode. Although the better the camera, the better the quality of your picture will be, even the simplest cameras can achieve outstanding shots with the right skills applied.
Lighting
In order to attain the best lighting for exterior photography, essentially timing is everything. Make sure the sun is facing behind you. A backlit house will be covered in shadows. Keep an eye out for glare. Be it in windows or other reflective surfaces, you do not want to show up in the photo you are taking. Additionally, try turning the lights on in the house (more notably at dusk). Often, this can create a warm and inviting ambience.
Perspective
Keep your camera straight and leveled. Use a tripod if possible, but also remember that you can also straighten out your image in most simple photo editing applications later. Try to shoot the house from its best angle, which won’t always be from straight ahead. Look for a vantage point that adds greenery and life, not just a long driveway.
The Scene
Sometimes, the simplest step is the easiest to overlook. The most appealing houses to a prospective home buyer are those that don’t appear to be currently lived in. Clear cars out of the driveway, make sure the lawn is freshly mowed, and pick up anything around the outside of the house that does not add to the photograph. Remember that the easier you make it to imagine moving in, the easier it is to get someone to do so.
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