Alongside 360 Virtual Tours and Aerial Photography Services, Professional Real Estate Photography is one of the most essential marketing tools for selling or renting a home.
Quality Professional Real Estate Photography, as well as 360 Virtual Tours, give the viewer an opportunity to experience a property listing before they ever step foot in the door.
As a seller, or listing agent, you should always demand professional Real Estate Photography for marketing and selling your property.
Redfin recently did extensive research to come up with statistics to validate the financial benefits of professional HDR real estate photography. What he found is crucial for a home seller or buyer, when you consider who to select as your real estate agent.
Did you know that homes shot with a DSLR, professional digital camera:
- Receive an average of 61% more views than their competitors across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
- Stay on the real estate market an average of 10 days longer across all price tiers.
One would think that most homes for sale happen to have professional photography but on the contrary, the Redfin study statistically displayed that only 15.4% of homes in our data set were marketed using professional Real Estate Photography.
Surprisingly, the majority of real estate listings, 80.9%, were shot using point-n-shoot photography, and still another 0.7% used just a camera phone.
What does all of this mean for you, the seller, in this challenging and competitive real estate market? Clearly, you, or your real estate agent should be investing in professional Real Estate Photography Services. Professional Real Estate Photography drastically increases the likelihood that someone will click through to view more information about your listing. which will ultimately lead to more showings of your property.
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