The key benefit of hiring a professional real estate photographer is not getting the home sold. A handful of homes sell every year with really poor, downgraded real estate photography.
Instead, nowadays, Professional Luxury Real Estate Photography is all about how quickly the home sells, and whether or not you attract enough homebuyers to the home who then compete against each other to push the price up.
And of course, as a Luxury Real Estate Agent, you do it because you want more listings to sell.
So What Does the Research Say?
In a scientific study that tracked the eye movements of participants as they reviewed listings of a home online:
- (95.1%) of participants first look at the picture of the home.
- After focusing on the photos, participants next turn to the property description section where the number of bedrooms, bathrooms, square footage, etc., are displayed.
- Finally, the real estate agent’s open remarks section is viewed.
A small amount of emphasis is placed on this section. In fact, over 40% of all participants (20% of homebuyers; 62% of students) don’t even look at the real estate agent remarks section when viewing the first page of the home tour.
Secondly, Does Professional Luxury Real Estate Photography Attract A Higher Sale Price?
Redfin completed a study a few years ago and discovered that the quality of the real estate photography could add anywhere between $934 and $116,076 to the final sale price of a home.
You begin talking about those numbers to potential clients and they’ll get pretty thrilled about what you have to offer as a Luxury Real Estate Agent who delivers a top quality marketing campaign.
Thirdly, Luxury Real Estate Agents Who Use Professional Luxury Real Estate Photography Say It Helps To Bring More Buyers And A Higher Price
A survey of 600 real estate agents discovered that 89% say great Professional Luxury Real Estate Photography helps bring in more interested homebuyers, and 52% say it helps them to achieve a higher sale price for the homeowner.
This is backed up by homeowners themselves, in which 25% of those surveyed said that the photography led them to purchase their current home.
Let’s suppose there is a homeowner who is selling their house, and they’ve got two different Luxury Real Estate Agents to select from. One of the realtors takes their own photos on their smartphone, and the other agent hires the best Luxury Real Estate Photographer in their city.
When a homeowner is comparing the listings of those two real estate agents, which one is the proud homeowner going to decide one? Remember, for this homeowner their home is their castle, so they have an emotional connection with it. Plus they also want it to look exceptional so that they can make the highest possible sale price.
With that in mind, and assuming everything else is equal, the homeowner is probably going to choose the real estate agent who hires the Professional Luxury Real Estate Photographer.
So it’s quite simple to see why Luxury Real Estate Agents who use high quality photography make higher commissions, as this study found out. How much higher is the average Gross Commission Income for those real estate agents? According to this research it’s twice the amount per transaction.
That tells us that agents who use a Professional Luxury Real Estate Photographer are selling more expensive homes, because owners at that level are used to things being done well and at a high standard. They would not choose to list with an agent who tries to do it all themselves because that’s not how they do things.
If you want to be one of those highly regarded agents who have more active listings, then hiring a professional real estate photographer is essential.
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