Did you know that exceptional Luxury Real Estate Photography impacts how fast Luxury Real Estate Agents sell homes and how much they get for those homes?
Potential luxury home buyers in Orange County, CA and Los Angeles now expect to see photos of luxury homes to compel them to visit. It lets them “know what they are getting.”
In addition, here’s the research that led our Orange County Luxury Real Estate Photographers to come to a conclusion that premier high quality Luxury Real Estate Photography helps sell homes faster and for more money as a result.
Premier Photo Quality Drastically Impacts Sales Price
In a recent study, it was detailed what potential home buyers expect in Luxury Real Estate Photography. In addition, this study referenced two articles on the Redfin web site about Luxury Real Estate Photography in cities such as Orange County, CA and Los Angeles and why quality matters.
One article described the positive price impact of Luxury Real Estate Photography; the other explored why photography actually matters. Furthermore, Redfin also did two case studies on how Professional Luxury Real Estate Photography in Orange County, CA and Los Angeles, CA impacts home sales.
Professional Photography Sells Homes A Lot Quicker
Real estate data for 2015 concluded that home with professional Luxury Real Estate Photography not only sell for more money, but sell a lot quicker as well.
Because online searching and browsing is such an essential part of the home-buying process, it follows that a better-photographed home in Orange County, CA and Los Angeles, CA will sell quicker mainly because more people are intrigued to visit the home and people know what they are getting before they even set foot in the home.
Across all price ranges, homes with professional Luxury Real Estate Photography in Orange County, CA and Los Angeles, CA sold faster. In the million dollar range, professionally photographed homes sold four days faster, and those in the $400,000 range sold three weeks faster than their counterparts with amateur photos.”
Beyond selling a lot quicker, Redfin reports that professional photography is simply expected for homes selling for over $1 million. Even though the photos may not impact the actual selling price, potential home buyers in both Los Angeles and Orange County, CA likely won’t even consider a luxury home an option without viewing pictures at the beginning.
Listings with Luxury Real Estate Photography Attracts More Time and Attention
Ultimately, an Orange County, CA and Los Angeles realtor has two seconds to interest a client in an online home listing without a professional real estate photography, but has a full 20 seconds if the listing has a photo. That’s a drastic 18-second difference!
Photographs are the first thing a prospective homebuyer in Orange County, CA and Los Angeles looks at; 40 percent of the time they do not even read the real estate agent’s remarks. In addition, 98 percent of home buyers who searched for a home on the Internet discovered photographs to be one of the most useful features on realtor websites.
It stands to reason that the better the real estate photographs, the better the chance of getting a potential buyer in Orange County, CA and Los Angeles, CA are interested in the home.
Why Professional Luxury Real Estate Photography Truly Matter Most
So what’s the difference between ok real estate photographs and great professional Luxury Real Estate Photography? It’s not something that everyone instinctively knows or knows how to do.
A professional photographer takes a few things into consideration: identifying the “money shot,” taking crisp and sharp photos, and delivering the listing photos at the resolution that displays optimally online or in print.
Here’s why those things matter:
The sharpest 10 percent of photos sold at or above list price 44 percent of the time, while listings with average sharpness sold at or above list just 13 percent of the time.” That’s a huge difference! According to PhotographyForRealEstate.net, the exterior photograph of a property is the most important one.
That photograph should be an eye-catching, attention-grabbing photograph. In addition, photographs have the most impact in a large slide show format.
PhotographyForRealEstate.net suggest a minimum 800 x 600 pixel resolution photograph as part of an easily controllable, smooth slide show or virtual tour.
Unfortunately, many people think they take good photographs, yet in reality, their photos lack good composition, sharpness, and when displayed online, fail to display at the optimal resolution.
They may also fail to identify the shot that makes a potential buyer take note and investigate the listing a bit deeper. A professional photographer knows how to get the shots that capture the attention of potential buyers and ensure they display optimally.
Relying On A Professional Luxury Real Estate Photographer Is Obviously A No-Brainer
With more and more home buyers researching real estate online, posting high-quality photographs of a property matters a great deal. In addition, given the impact on price and time to sell, the return on investment in a professional photographer seems like a no-brainer.
Great Luxury Real Estate Photography of a property in Orange County, CA and Los Angeles, CA entices people to visit a home and gives them a rough idea of what to expect when they visit in person. Poor photography can do the exact opposite.
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