Even though a 360 Virtual Tour can’t replace a real physical walkthrough of a property, nonetheless, it can be a tremendously powerful tool to captivate prospective students to come to a campus in person or place a school at the top of their go-to schools.
This is pivotal for international students and parents who might not be able to afford the time or resources required to visit a campus prior to admittance.
The Virtual Influence
Modern research displays that students in fact to take advantage of these College Virtual Tours. In addition, a wide range of students throughout the nation, labelled 360 Virtual Tours their preferred online tool for initially evaluating campuses, with 36% saying they would “really enjoy it,” and 30% calling it a “must have.”
Furthermore, College Virtual Tours bring together the essential needs of institutions, agents and prospective students.
- For a school, the accessibility of the web means extending its brand to every corner of the globe.
- For agents, it gives them a clear picture of campus life and builds upon a familiarisation tour they might have taken in the past. Additionally, it gives them an extra marketing tool to help display to students when presenting study abroad options.
- For prospective students, the digital format of 360 Virtual Tours coexist ideally with their desire to have as much data as possible instantly available via the Internet. This is an essential point, since in the initial stages of a college search most students cast their nets as widely as possible.
Unlike the earlier college search stages where students preferred mainly traditional means of communication, students who are in the getting-to-know-the-campus stage seem to be more adventurous and open to exploring schools via new and a variety of means.
But even with all the evidence recommending that College Virtual Tours strongly influence which schools prospective students later give a closer look, and a variety of research and experience teaching us that campus visits are an essential factor in enrolling new students, most schools are behind the virtual curve.
So then you might ask, what is stopping universities, language schools, boarding schools and the like from creating College Virtual Tours? Usually, it’s a combination of time and resources such as budget and technology.
What Qualifies As A 360 Virtual Tour?
Institutions generally apply the term “virtual tour” to slideshows, video presentations, or sometimes even PDF files, but modern students expect more.
Today’s youth are drawn to sophisticated, informative, and, whenever possible, mobile-accessible College Virtual Tours that give them a sense of what it is like to physically inhabit campus spaces, both exterior and interior.
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