Competitive Advantage
It doesn’t matter whether the business owner has a retail store, a hotel, bar, car showroom, live venue, art gallery, restaurant, gym, flower store, museum, modern office or manufacturing company — it’s quite clear that just about any client-led business can benefit from this innovative business marketing tool.
Real world scenarios where Google Business Photos is already engaging with future customers would be for example: a bride looking for a great wedding reception will be able to check within a hotel/venue at the size of function rooms, facilitiesand decor etc..
Someone looking for a specific clothing fashion would be able to take a look at a boutique’s range and overall style — a gent may want to book a romantic meal for him and his partner, look at the actual menu and also select a specific table or, a band/artist manager may want to observe the size and stage layout of a live venue perhaps? — the advantages are literally infinite.
Enhanced Google Search Results
Businesses adding this 24/7 marketing tool enhance their online visibility in Google search engine results — as well as on Google Maps and the new, business optimized,’Google+ Local’.
Searches return more colourful, eye-catching and stimulating pages, stealing a march on the local contest, whilst evening the odds with large online retailers, as well as big businesses, multiples, and chains located nearby (see image below).
Invites appear from Google to take the virtual tour ‘Watch Inside’ and’Watch Out’, plus the tour itself also now connects to existing StreetView points, making the entire virtual experience complete for both business owners and customers alike.
Google Enhanced Search Results
Commercial Business Photography
Almost as a’bonus’ product for business using the Google Business View service, the Trusted Photographer also takes up to 20 still POI (points of interest) images.
These can include for example: opening times, awards, business details, merchandise/brands stocked, menu, front vista, wide angle interior’s and decor etc.. Just like the above Virtual Tour, business owners are given full ownership of theses high resolution images for them to work with for whatever marketing purposes they’d like.
Although the virtual tour and images sit inside Google Maps search results and Google+ Local pages (see below), either of these can be embedded into a businesses own Website/Blog/Facebook page plus a shortlink for the actual 360°’walk-through’ can be routed easily via other social media channels (Twitter, LinkedIn etc) and email.
Commercial Google Business Photography
Mobile Device Friendly
On-line browsers enjoy a fully immersive, interactive experience and can see the business’walk-through’ both at home/work or if mobile. The technology runs fluidly on desktops (Windows/Mac) and laptops — appearing especially great when seen at its full screen glory.
Android apparatus (like the new gyroscopic, compass manner, Nexus 7 tablet) work amazingly well of course plus with lately added, full support and compatibility with (iOS) iPads and iPhone’s the Google Business View virtual tours have pretty much no viewing limitations with popular home and mobile technologies.
Mobile Device Friendly
Benefits Summary
This is a one-off price, unlike many marketing activities which rely on repeat subscriptions.
Copyright of imagery is assigned to the Business owner — no licensing issues.
Stand out on, and enhance your, Google search results and share with the entire world.
Bring your business to life with a 360-degree, interactive tour. Let your customers walk around, explore, and interact with your business like never before.
Showcase all the details that you and your regular customers adore about your business.
Attract new internet customers. Potential customers are all around you on their mobiles, with Google places they get instructions straight to your business.
Embed Business Photos Tour on your own website and social media pages. Tours are hosted by Google; so no sluggish running or bandwidth issues.
More than 80 percent of all consumers searching for LOCAL services, products or information start their investigation using the Google search engine optimization.
