Professional Real Estate Photography is not just an essential element of Real Estate marketing; it is fast becoming the most critical one. Did you know that more than 80% of homebuyers use the internet to research properties? As a result, these prospective homebuyers rank Professional Real Estate Photography as the most crucial in searching for a home online. A handful of agents are content to take a few pictures with a point-and-click camera.
Unfortunately, due to their limitations, these cameras are often incapable of capturing the true nature of a property. Spacious rooms become small and dull, dark and uninviting; windows with jaw-dropping views become walls of white light; stunning architecture warps into strange and unappealing angles.
Incredible Professional Real Estate Photography can draw a homebuyer in. Bad Real Estate Photography can turn them away. A Professional Real Estate Photographer has the skill to showcase a property at its very best. Ultimately a Professional Real Estate Photographer’s job is to is to ensure these spaces look as beautiful in print as they do in real life.
Professional Real Estate Photography Benefits
Generate Quality Leads
Online listings with Professional Real Estate Photography generate an average of 61% more pageviews than their point-and-click countertops.
Sell More Consistently
Homes priced above $300,000 are more likely to sell when their listing feature Professional Real Estate Photography.
Ask For Higher Prices
MLS Listings with Professional Real Estate Photography have recently sold for higher prices than the competitions local listings. On the low end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high end, ($1 million and above) the average listing price increased by an average of $115,000. Real Estate listings in between these extremes generally saw an increase of $5000-$20,000. Even on listings with lower asking prices. The financial benefits outweighs the cost of hiring a Professional Real Estate Photographer.
Impress Your Current Clients
Your clients want to know their listing is in great hands. High quality Real Estate Photography shows them you’re committed to an exceptional presentation of their property.
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