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Recent statistics now show that potential home buyers take more time searching for property listings that contain Immersive 3D and Virtual Reality (VR) content, leading to more visits and sales. Did you know that tech savvy users spend three-times longer looking at a property listing that includes an Immersive 3D tour that is VR Ready, than other listings and are almost twice as likely to phone the seller’s agent afterwards as a result.

Immersive 3D Tours provides Real Estate agents and brokers with a powerful marketing tool that gives home sellers confidence that their home is being showcased in the absolute best way possible.

Samsung Oculus VR Immersive Virtual Reality for 3D Tours

By allowing homebuyers and renters the ability to experience a property as if they were there in person, from any laptop or mobile device, these simple to use Immersive 3D Tours allow real estate agents, brokers, property photographers, portals and MLSs to display real estate listings in a more engaging and personal way than ever before.

Top Real Estate agents using Immersive 3D Tours for their listings see a drastic difference in marketing and sales. Ultimately, having a 3D Tour of your listing helps build engagement and drive momentum, even before the broker tour or open house.  

When people come to the first open house, they are ready to take it seriously, and in this way, it helps to create a more competitive environment much earlier than your competitors. Additionally, a 3D Tour listing helps to widen the net of people interested in your house, bringing in potential home buyers from adjacent markets as well as remote geographies.

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IOS Cloud Server Immersive 3D Tours

Immersive 3D Tours feature a web-based player that can be embedded directly into the listing site to give the viewer a real feel for what it is like to walk through a listing property. Furthermore, it allows the user to move through a space naturally and then even zoom out to see a unique, full-color 3D floorplan (called dollhouse view) or a 2D color floor plan.  With the addition of VR Showcase, users can now experience , Immersive 3D Tours from a Samsung Gear VR headset, or a Google Cardboard Headset.

Other options include Mattertag Posts, which lets Real Estate agents and Brokers annotate property highlights in 3D throughout the space that help to sell the listing.

Another useful feature is the new iOS Showcase app, which allows Real Estate agents and brokers to have access to all of their 3D property listings offline, when Wifi is not available. In addition, there are solutions to produce measurements, schematic floor plans and VR models.

For the latest tech news and trends, Matterport 3D Tour information, Aerial Photography Service updates, 360 Virtual Tour projects, incredible HDR Real Estate Photography images, Architectural Photographer tools and much more, make sure to follow our blog: http://invisionstudio.com/blog/

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Jason Sievert - CEO, Invision Studio

I believe in sharing knowledge with others when you have the chance; so I love to write an article every once in a while when I’m not busy running Invision Studio, climbing, hiking, traveling or reading. Don’t live life to work hard, work hard to live life!

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