The goal of Commercial Real Estate Photography is to help enhance and present the property or development in its best light and in a prospective that the viewer will want to be there in person. In addition, it also requires:
- Attention to detail
…and planning around many pre-existing conditions that hard to be manipulated such as weather, sun position, human activity or existing lighting conditions.
If you’re considering hiring a Professional Commercial Real Estate Photographer, keep in mind that you are paying for their expertise, time and necessary equipment that will add value to your property marketing.
Commercial Real Estate Photography Prices
As with properties, commercial real estate photography prices vary. Prices generally range depending on the type of:
- Ease of access to the spaces
And the amount of prep work involved, if 360 Photography, an Immersive 3D Tour or Aerial Photography is required.
Delivery Time On Commercial Real Estate Photography
Usually, the delivery time depends on the complexity and the number of still photos captured. Turnaround time can vary depending on the amount of post-processing.
An architectural job would require 1-2 weeks of delivery time and real estate projects can be turned around in 1-3 business days for the first web gallery decision and then 2-3 more days for final delivery.
Usage License With Commercial Real Estate Photography
The license is an agreement between the client and the commercial real estate photographer for the usage rights that have been granted for a given project similar to license as a lease and the usage rights as the terms of that lease.
Photography is a creative business and professional photographers are paid based on their skills to create imaginative, impressive and eye-catching imagery for clients to market their properties.
So generally speaking, the final commercial real estate photographs are not actual owned by the client, but rather licensed depending on the usage.
For commercial real estate photography the usage is typically property marketing on the: CIMLS, property websites, collateral materials, and other similar resources.
If the building is shot for architects/designers, the usage could be for competition, portfolio, and RFP responses and any use outside of those scopes requires additional licensing.
Most photographer’s fees will include a standard marketing usage agreement that includes most of the common marketing uses for images, but any additional usage not included will be charged extra, so you need to make sure everything is agreed and signed in writing to avoid any uncertainties and conflicts.
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