When marketing a property, one of the biggest challenges is helping buyers or renters see the potential of a space beyond its current condition. Whether it’s an outdated kitchen, an unfinished basement, or a backyard begging for a makeover, many buyers struggle to envision what a property could become.
Enter Matterport 3D tours: a cutting-edge tool that not only offers immersive virtual walkthroughs but also allows you to creatively showcase a property’s renovation potential. By using Matterport in innovative ways, you can inspire buyers and investors to see hidden value and endless possibilities.
- Incorporate Virtual Staging for Future Designs
Virtual staging is one of the most effective ways to showcase renovation potential, and Matterport makes it easier than ever. Use the 3D tour to virtually “stage” rooms with various design options. For example, an outdated living room could be digitally transformed with modern furniture and decor, or an unfinished basement could be shown as a fully functional home office or entertainment area. This gives buyers a visual representation of what the space could look like post-renovation, helping them see the value of investing in upgrades. - Highlight Before-and-After Possibilities
Matterport allows you to overlay or compare different versions of the same space. Use this feature to showcase “before-and-after” concepts within the 3D tour. For instance, show how the kitchen could look with new countertops, cabinets, and appliances, or demonstrate how an empty patio could transform into a landscaped oasis. By presenting these visual transformations, you help prospective buyers imagine the potential without needing to rely solely on their imagination. - Add Notes and Renovation Ideas Within the Tour
Matterport’s tagging feature allows you to add notes, links, or labels within specific areas of the 3D tour. Use these to highlight renovation ideas or suggest upgrades for particular spaces. For example, tag a small bedroom with a note that says, “Perfect for converting into a home office with built-in shelving,” or mark a backyard with suggestions like, “Ideal spot for a pool or outdoor kitchen.” These tags turn the tour into a guided experience, helping buyers see the possibilities for customization. - Showcase ROI for Investors
For investors interested in flipping properties or creating rental income, Matterport tours can be used to highlight potential return on investment (ROI). Include data or visuals that showcase how specific renovations could increase property value. For example, include a note in the bathroom pointing out how adding modern fixtures could raise the home’s resale value or demonstrate how an unfinished basement could become an in-demand rental unit. This approach not only sparks interest but also positions the property as a smart financial opportunity. - Collaborate with Contractors or Designers
Take your Matterport 3D tour to the next level by collaborating with contractors or interior designers. Use their expertise to create renovation plans that can be embedded within the tour. For example, include a clickable link to a proposed floor plan redesign or a mock-up of a fully renovated space. This adds credibility to the renovation ideas and provides buyers with actionable steps to bring the vision to life.
Conclusion
Matterport 3D tours are more than just a way to showcase a property as-is—they’re a powerful tool to help buyers see what could be. By using virtual staging, before-and-after overlays, embedded renovation ideas, and ROI insights, you can transform an ordinary property listing into an inspiring canvas of possibilities. Buyers and investors will feel more confident and excited about the potential of the space, making it easier for you to close the deal.
