In today’s fast-paced commercial real estate market, property marketers are constantly seeking innovative ways to showcase properties and connect with potential buyers. One cutting-edge solution that is gaining traction is Matterport 3D tours.
By providing a virtual, immersive experience of a property, Matterport 3D tours offer a unique and engaging way to highlight a property’s features and amenities. In this blog, we’ll explore the benefits of using Matterport 3D tours for commercial real estate marketing, and provide new ideas and advice on how to maximize their impact.
Increased Property Visibility:
Matterport 3D tours can be shared on social media, email, and other online platforms, allowing you to reach a wider audience and increase property visibility. This can be especially beneficial for commercial properties with unique features or complex layouts.
New idea: Create a Matterport 3D tour of a property’s “before” and “after” renovations to showcase the transformation and appeal to potential buyers.
Reduced Marketing Costs
By providing a virtual tour of a property, you can reduce the need for physical showings and open houses, which can save time and money. Additionally, Matterport 3D tours can be reused and updated, reducing the need for repeated photography and staging.
New advice: Use Matterport 3D tours to create a “virtual property report” that includes additional features such as energy efficiency ratings and environmental assessments, providing potential buyers with a comprehensive understanding of the property’s features and benefits.
Improved Property Details
Matterport 3D tours can include additional features such as floor plans, measurements, and additional photos, providing potential buyers with a more comprehensive understanding of the property.
New idea: Use Matterport 3D tours to create a “virtual walk-through” of a property’s amenities, such as a rooftop garden or fitness center, to showcase its unique features and appeal to potential buyers.
Enhanced Property Storytelling
Matterport 3D tours can be used to tell the story of a property, highlighting its history, unique features, and amenities. This can help potential buyers connect emotionally with the property and increase the chances of a successful sale.
New tip: Use Matterport 3D tours to create a “virtual scavenger hunt” that encourages potential buyers to explore the property and discover its unique features and amenities.
Competitive Advantage
By offering Matterport 3D tours, you can differentiate your listings from others in the market and attract more buyers. This can be especially beneficial for properties with limited accessibility or complex layouts.
New advice: Use Matterport 3D tours to create a “virtual reality” experience, allowing buyers to fully immerse themselves in the property and gain a deeper understanding of its features and layout.
Conclusion
Matterport 3D tours are a game-changing solution for commercial real estate marketing, offering a unique and engaging way to showcase properties and connect with potential buyers. By incorporating Matterport 3D tours into your marketing strategy, you can increase property visibility, reduce marketing costs, improve property details, enhance property storytelling, and gain a competitive advantage.
Whether you’re a property marketer, broker, or agent, Matterport 3D tours are a must-have tool for success in today’s commercial real estate market. So why wait? Get started with Matterport 3D tours today and simplify your commercial real estate marketing efforts!
