As the commercial real estate landscape evolves, so do the tools used by agents to present properties. Matterport 3D tours have emerged as a game-changer, offering a dynamic and immersive viewing experience that’s setting new industry standards.
1. Highlighting Hidden Gems:
Traditional photos might overlook unique property features. With 3D tours, every nook and cranny can be explored, ensuring that potential tenants or buyers appreciate the full value of a space.
2. Integrative Marketing:
3D tours can easily be integrated into a property’s online listing, social media posts, or email campaigns. It’s an engaging way to grab attention in a crowded digital marketplace.
3. Enhanced Customization:
Potential clients can visualize how they’d utilize the space, from furniture placement to workflow designs. It’s an interactive canvas that allows them to mentally ‘move in’ before making a decision.
4. Reducing Physical Foot Traffic:
In times where physical distancing has become crucial, 3D tours reduce the number of unnecessary visits. Only genuinely interested clients might feel the need to visit after a virtual tour.
Advice:
- Quality Over Quantity: Avoid the urge to rush through creating a 3D tour. Ensure the property is well-lit and tidy. The quality of your tour can make or break a potential deal.
- Feedback is Gold: After sharing the 3D tour, gather feedback. This can offer insights into areas of improvement, both for the property and the way you present it.
Conclusion:
The integration of Matterport 3D tours in commercial real estate isn’t just a fleeting trend; it’s a testament to the industry’s adaptability and commitment to offering value. As the lines between the physical and virtual worlds blur, these tours ensure that the commercial real estate sector remains not just relevant but revolutionary.
