The commercial real estate industry is constantly evolving, and staying ahead of the competition requires embracing innovative tools and strategies. One such tool revolutionizing the industry is Matterport 3D tours, which offer a captivating, immersive way to showcase properties.
Beyond virtual walkthroughs, Matterport provides endless opportunities for positioning and innovation, helping commercial real estate professionals stand out in a crowded market. Let’s dive into how Matterport 3D tours can be used to position your properties strategically and drive innovation in your business.
Matterport 3D tours are more than just a convenient way to showcase a property—they are a game-changing tool for positioning your commercial real estate portfolio and offering cutting-edge solutions to clients. Whether you’re marketing a property, collaborating with stakeholders, or redefining how spaces are viewed and leased, Matterport helps you stand out as a forward-thinking professional. Here are some of the best ways to use Matterport to position your properties and bring innovation to your commercial real estate strategy.
Position Properties as Accessible and Client-Centric
One of the biggest advantages of Matterport 3D tours is their accessibility. Prospective tenants, buyers, or investors can explore a property from anywhere in the world, 24/7. This positions your listings as convenient and client-focused, appealing to a wider audience while saving everyone time. By offering a seamless virtual experience, you make the process more efficient, building trust and reinforcing your reputation as a modern, customer-centric professional.
Showcase Properties as Tech-Forward and Innovativ
Incorporating Matterport into your marketing strategy signals to clients that you are embracing technology to offer the best possible service. This is particularly appealing in commercial real estate, where decision-makers value efficiency and forward-thinking approaches. By using Matterport, you can position yourself as a leader in the industry, demonstrating that you’re staying ahead of the curve and offering innovative solutions to meet client needs.
Highlight Property Features and Functionality
Matterport’s immersive tours allow you to showcase a property’s unique features and functionality in a way that static photos or videos simply can’t. For example, clients can explore office layouts, retail storefronts, or warehouse dimensions in detail. Additionally, the ability to add interactive tags within the tour—highlighting amenities, square footage, or customizable spaces—gives you a way to position properties as versatile and attractive investments.
Attract Global Clients and Investors
Matterport 3D tours break down geographic barriers, making it easier to attract international clients and investors. By offering a virtual experience that feels as real as being on-site, you can position your properties to appeal to out-of-town or global prospects without requiring them to travel. This positions your business as globally accessible and adaptable to modern market demands.
Streamline Leasing and Development Processes
Matterport tours are also a powerful tool for innovation in leasing and development. For pre-leased properties or those under construction, you can use Matterport to create virtual renderings or progress tours, allowing prospective tenants or investors to visualize the finished space. This positions your properties as forward-thinking opportunities and shortens the sales cycle by addressing concerns upfront.
Conclusion
Matterport 3D tours are transforming the commercial real estate industry, offering endless ways to position properties as accessible, innovative, and client-focused. By leveraging this technology, you can attract a broader audience, highlight unique features, and streamline processes for leasing and development. In an industry where innovation and first impressions matter, Matterport helps you stand out as a leader who is redefining how commercial real estate is marketed and explored. Embrace this technology today, and position yourself and your properties for success in a competitive market.
