While a College Virtual Tour can’t actually really replace a real campus tour, it can indeed be a powerful tool to entice and convince prospective students to come to a campus in person or place a school at the top of their list.
Furthermore, College Virtual Tours are certainly essential for international students and parents who might not be able to afford the time or resources needed to visit a campus before admittance.
The Virtual Movement
Research now shows that students actually do take advantage of these College Virtual Tours. College Virtual Tours have now become the preferred tool for initially evaluating campuses.
In addition, College Virtual Tours bring together the needs of institutions, agents and prospective students.
- For a College or University: the accessibility of the web means extending its brand to every corner of the globe.
- For Prospective Students: the digital format of College Virtual Tours dovetails ideally with their desire to have as much information as possible right away available via the Internet. This is a crucial point, since in the initial stages of a college search most students cast their nets as widely as possible.
Unlike the earlier college search stages where students preferred mainly traditional means of communication, students who are in the getting-to-know-the-campus stage seem to be more adventurous and open to exploring schools via a variety of new innovative ways such as College Virtual Tours.
But even with all the evidence recommending that College Virtual Tours strongly influence which schools prospective students later give a closer look, and plenty of research and experience teaching us that campus visits are a crucial factor in enrolling new students, most schools are behind the virtual curve.
So what is stopping universities, language schools, boarding schools and the like from developing College Virtual Tours? It is usually a combination of time and resources such as budget and technology.
What Actually Qualifies As A College Virtual Tour?
Institutions often apply the term “virtual tour” to slideshows, video presentations, or sometimes even PDF files, but modern students expect more.
Today’s youth are drawn to sophisticated, informative, and, whenever possible, mobile-accessible College Virtual Tours that give them a sense of what it is like to physically inhabit campus spaces, both exterior and interior.
What To Expect From College Virtual Tours
Exactly what form a College Virtual Tour should take will always varies. From a visual perspective, the sky is really the limit. Content-wise, much depends on which features an institution wishes to emphasize which programming language is used, and whether the presentation is built in-house or farmed out to a third party.
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