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One of the most common misconceptions we often here is when someone asks our Professional 360 Virtual Tour Photographer about creating a 360 Video for their business. Now there is such a thing as 360 Video, but often times, the terminology is used in the wrong way.

For the most part, Orange County 360 Virtual Tour Photographers create their 360 Virtual Tours using a camera. Most individuals often think that these types of cameras can also shoot video. And even though it is true, nonetheless, to create a 360 virtual tour, Virtual Tour Photographers actually take still photos.  

These type of photos are better known as panoramas. Generally, when we create a Professional 360 Virtual Tour, we are essentially putting together a panorama times four:

  1. That’s one facing North
  2. One facing East
  3. One facing South
  4. One facing West

Our 360 Virtual Tour Photographers do this by standing in the same place and taking four panoramic shots, going in a clockwise manner (usually). Those 4 panoramic shots (which are shot using a fish-eye lens) are then “stitched” together- creating a full 360 panoramic shot.

A Good Reason For The 360 Video Confusion

If you’re navigating through an actual virtual tour, you are “moving” from one area to another. That movement could give the perceived appearance that the 360 Virtual Tour is an actual video. Unfortunately, it is not. What you are really doing with a 360 Virtual Tour is navigating yourself through a property from one panoramic shot to the next.

The difference here is that you are given arrows to select which way you want to go.  A video would not give you that option. For the most part, in a video, you are just going wherever the video was filmed.

What’s the Correct Terminology Then?

The best way to describe a 360 Virtual Tour could be any of the following:

  1. A Virtual Tour
  2. A 360 Virtual Tour
  3. A 360 Tour
  4. 360 Photography

So what is a 360 video exactly?  Well, you are still left in the hands of the film-maker and whichever direction they want to shoot the video.  

The main difference now is that you can actually see all around you in 360 degrees while the video is playing.  n other words, you are not able to dictate to move forward, backwards, left or right.  Regardless, you are however, able to see 360 around the camera at any point in time.

What Are 360 Videos Ideal For?

At the current moment, 360 Videos are opening up a world of endless opportunities, only limited by the videographer’s imagination. Now with the help of VR (Virtual Reality) 360 Virtual Tours, individuals are getting extremely creative with their videos and are able to tell great stories, or take you to places you’ve only imagined.

For the latest tech news and trends, Matterport 3D Tour information, Aerial Photography Service updates, 360 Virtual Tour projects, incredible HDR Real Estate Photography images, Architectural Photographer tools and much more, make sure to follow our blog: https://invisionstudio.com/blog/

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Chris Lara - Owner, Creative Legacy Agency

I eat, breathe, and sleep marketing. It is my life and my passion. Manifesting dreams into reality for entrepreneurs is what I live for.

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