Instagram is has become the single largest social media platform for photos. With over 300 million active users, this fun, simple, and intriguing photo sharing app is an easy way to connect with like minded individuals, post interesting content, and create the visual identity of a brand.
Invision Studio is a company whose main focus is 360 Panoramic Photography, Real Estate Virtual Tours, HDR Real Estate Photography, and Aerial Photography Services; so it’s their job to deliver incredible visuals. In order to stand out from the norm, they felt it would be interesting to present their brand from a unique perspective. By using “In Camera HDR (High Dynamic Range)” capabilities provided by the Nikon DSLR cameras, they are able to create a blended preview on their camera’s viewfinder and show their Instagram audience a view from behind the lens of the photographers camera, as they see it before it’s sent through post processing.
This adds a personal touch to their post by welcoming followers into the life and travels of their photographers. With so many beautiful cities, sites, and architectural asthetics that they get to see on a regular basis, they thought it would be a great idea to share the beauty of their travels by capturing them from a distinctly different approach, giving the phrase “behind the camera” a whole new meaning.
Unfortunately, Instagram technology hasn’t evolved to the point where they can allow users to see a preview of a Real Estate Virtual Tour, so they compromised and decided on an alternative solution to the way they present their photography by offering it from a unique angle.
These “behind the camera” shots show how their professional Virtual Tour Photographers and Real Estate Photographers always pay attention to detail by displaying exceptional lighting, angles, and framing; prior to any post processing. The ultimate goal is to create an experience for their followers that is transparent and genuine, giving the end user a sense of belonging and understanding of their day to day reality before it becomes a Virtual experience.
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