When a handful of Luxury Listing Agents speak about the term 360 Virtual Tour, they often think of those 360 degree images that let you pan around the room (as opposed to single property websites, which may or may not have a 360 degree virtual tour in addition to photos).
At first glance it makes perfect sense to use 360 Virtual Tours, but it’s not necessarily clear why.
More Immersive Than Traditional Real Estate Photography
Being able to move and pan the camera online can help a handful of potential buyers get a better sense of the space than through still photos alone. This is by far the largest (and most obvious) advantage of using 360 Virtual Tours.
Add More Credibility With Your Seller With 360 Virtual Tours
Sometimes certain marketing is done more to please the seller than to actually sell the house. Ultimately, 360 Virtual Tours make a great impression on sellers.
Potentially More Qualified Showings As A Result
While not all potential home buyers will preview a 360 Virtual Tour before scheduling a showing, those that do will likely be more qualified and serious about the home.
It is likely because they’ve had an opportunity to examine the space online, and already have a broad sense of whether the layout and space will work for them.
Overall, our Professional 360 Virtual Tour Photographer suggest adding 360 Virtual Tours to your higher end listings, or if it’s hard to get a sense of the space from still photos alone.
As with all marketing, though, it’s essential to consider them fully and make sure they fit in to your marketing plan and “earn their keep” on your carefully chosen list of marketing expenditures.
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