Local Online Directories
A majority of your website traffic will come from local visitors searching for commercial real estate businesses in their area. Our Orange County Commercial Real Estate Photographers suggest that you sign your business up for local directories sites such as: Yelp, Yahoo! Local and Google Maps.
Also take into consideration that if you are an individual agent, think about getting a UPS box. As a result of doing so, this will give you a business mailing address (avoid broadcasting your home address) to use for the local directories.
Our Orange County Commercial Real Estate Photographers recommend that you spend a day Google searching for your local magazines, newspapers and business gazettes. Luckily for you, a handful of editorials will have a list of contacts. With this information you’ll be able to email your press releases.
Send these contacts a basic email containing property details, how much it sold/leased, property photo and information on seller, buyer or leasing business.
Joining Valid Organizations
Due to the fact that commercial real estate is so specialized, Our Orange County Commercial Real Estate Photographers advise that you never sponsor, attend or join generic organizations for the “you never know” value.
If nothing else, showing that you’re a member of either organization gives clients a feeling that you’re more established than a non-member.
Volunteering and sponsoring under your company name can be an outstanding way to attract tenant representation clients. For example, donating t-shirts with the event name on the front and your company logo on the back can be exceptional for free long-term advertising.
The average shelf-life for promo items such as shirts and coffee mugs is approximately 3 years. Our Orange County Commercial Real Estate Photographers suggest that you consider donating high quality promo items that individuals will actually keep.
If your website is new or struggling for high rankings on Google, Bing or Yahoo, you may want to consider pay-per-click advertising.
Our Orange County Commercial Real Estate Photographers recommend that you only start a blog if you actually plan on providing quality content on a daily basis.
An alternative idea is to hire a freelance writer to do 12 blog posts per month. You can also always rewrite the blogs so they’re more specialized to commercial real estate.
Gathering a mailing list and sending them a series of sales letters and postcards with a clear call to action can be an easy way to gather leads.
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