There is obviously no type substitution for exhibiting at a tradeshow — nothing beats face-to-face meetings with prospects in your own custom-designed booth, products & services on full display all in one place.
Companies spend a crazy amount of money, year after year, for the potential opportunity to court conference attendees, over a short few days, to visit their trade show booth.
Nonetheless, why should you limit your investment in the trade show experience to just a handful of days? Have you ever tried thinking outside the box and imagining a world where attendees, or non-attendees, could visit your exhibit beyond a few days of the actual trade show?
What if people who didn’t visit your booth (or didn’t go to the show at all) could virtually feel the experience of actually being in your booth. And for those who did visit your booth, what if you had the ideal marketing tool to finally launch an effective post-show follow-up plan?
Furthermore, what if you could continue to use your booth to build and develop your brand, generate new leads and take care of prospects, all the way to next year’s trade show?
What Is A 360 Virtual Tour For A Trade Show?
We’re talking about an immersive, interactive, virtual experience of your actual physical booth with an interactive 360 Virtual Tour.
Simply put, an environment where visitors can:
- Move around your booth
- Interact with displays
- download brochures or white papers
- Watch marketing videos, etc
Why A 360 Virtual Tour Trade Show Booth
Here are some intriguing statistics about trade shows:
- 83% of brands say that their #1 reason for event participation is increasing sales
- 75% of leads are never followed-up with after an exhibition
- 80% of trade show exhibitors don’t follow up with their show leads
Do You Happen To Notice The disconnect?
A high percentage of companies attend shows to increase sales, but, most companies also do not have an effective post show strategy for following up with the people that visited their booth — much less the ones that didn’t.
What About After Their Event?
Year-round efforts of combining social media and event marketing helps with boosting click-through rate across social media platforms an average of 236%.
This generally demonstrates there is real, untapped potential in post show marketing. Overall, companies seem to neglect, or underestimate, the potential benefits of investing in post show marketing.
Ultimately, an interactive 360 Virtual Tour of your Trade Show booth, done well, is an outstanding asset for boosting post show marketing efforts and enhancing results.
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