CBRE hired Invision Studio to work on a number of 360 Tour projects around the nation beginning in San Diego, CA. Originally we were hired to shoot the 360 Panoramas for a number of lofts in San Diego and then were hired to produce Virtual Tours for properties in Los Angeles, Orange County and Carlsbad. They were so impressed by our work that their east coast division flew us across the country to shoot some additional 360 Tours and Architectural Photography for properties in Florida, Vermont, Baltimore, and Washington DC.
CBRE Multifamily consists of over 300 dedicated multifamily professionals that specialize in all aspects of multifamily real estate brokerage and lending. They provide investment and advisory services to meet the financing needs of everyone from small private investors to large public entities. Not only does the CBRE Multifamily have offices in 65 cities across every major U.S. market, but also maintains a strong global presence, with offices on nearly every continent offering strategic advice and execution for residential and multifamily assignments worldwide.
Not only did we create a comprehensive 360 Virtual Tour of each location and shoot Architectural Property Photography, but they also created a one-of-a-kind interactive brochure online using the images from the Architectural Photographer and linking in the 360 Panoramic Photography so that when the user clicked on the photo of the front of the building on the interactive PDF, it would lead them into the Virtual Tour inside of the building for a truly interactive experience. This was a wonderful and unique way of combining different technologies and one of the many reasons that CBRE remains as one of the top commercial property brokerages in the Nation.
In order to execute CBRE’s goal of marrying 3 different technologies (Interactive PDF Brochure, Architectural Photography, and 360 Panoramic Tours) they needed to find the right companies with the right technology that would be able to interlink with each other seamlessly. After finding the technology for the Interactive Brochure and a great Property Photographer, they needed a Virtual Tour platform that would be able to host to Tours on their own server in order to not clog up the file space and slow the process, they also needed the best 360 virtual tour company in the area so that the quality level would be congruent with the property photography that they already had. After a short search, they found Invision Studio to meet their needs and create the interactive walk through experience they were looking for.
When CBRE first hired Invision Studio to help them create the interactive property experience, we were just one piece of the technology puzzle; the 360 Tour piece. We were able to create many incredible 360 Virtual Tours of their Apartment communities in San Diego complete with custom tour mapping, custom hotspot arrows, embedded photography slide shows, and personal branding, we were then able to figure out how to link the tours into the Interactive Brochure’s so that their vision was complete. After being impressed with our work, we were able to help them with the same idea in Carlsbad, Orange County, and Los Angeles. After realizing that we were capable of shooting Property Photography for Apartments, their east coast team hired us to shoot the Architectural Photography Company and 360 Tour Company for their properties in Washington DC, Florida, Baltimore, and Vermont. We were then able to become a one-stop-shop for all of their Property Photography and 360 Tour needs and have remained as their vendor ever since.
“They are professional, organized, knowledgable, patient, and hard working. They take the time to go through the steps with you if needed, to get the right shot and to create a beautiful virtual tour. I have recommended Invision Studio’s services to other colleagues across the nation and I know they have reached out to Jason to create virtual tours for them as well. Going with a virtual tour is a great way to show off a property. I am in the commercial real estate business on the investment sales side and it was a great way for us to market a property that we were selling, to those that were not local, to get an idea of what the property looked like. Investors that viewed the tours thought it was a great touch and got them excited to come and view the property in person.”