Brands and companies alike are now creatively finding new ways to produce memorable brand experiences through 360 Panoramic Photography, 360 Video, and VR Headsets. Flickr jumped into the Virtual Reality world with Samsung’s VR Gear powered by Oculus and even the new Star Wars: Force Awakens movie has an immersive 360 Video experience on Facebook.
It comes as no surprise that Facebook has recently decided to join the VR world as they are always exploring new ways to actively embrace technology.
“Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive,” Facebook’s VP of product Will Cathcart says. “So just as we’ve seen an evolution from text to photos, we’re seeing a pretty big jump to video in the last couple of years. We think that’s only going to continue.”
Along with Facebook and Flickr, earlier this year Youtube also announced their introduction to support 360 Video, making the massive video sharing site even more useful to owners of Virtual Reality headsets. The concept of 360 Videos through Youtube is that you can look around the scene while they’re playing, making action sports videos in particular that much more exciting, thrilling and interactive. Viewing 360 Video on something like Oculus Rift, HTC Vive, Microsoft Hololens or Google Cardboard lets you immerse yourself in the media by simply moving your head, as if you were there.
With today’s attention spans getting shorter by the second, the world’s biggest brands are now beginning to discover new and innovative ways to position themselves in front of their consumers. There is a movement in the video space from flat video to the fast-arriving world of 360 video, known within the industry as Virtual Reality video.
Within the next few months Giroptic’s 360cam — which raised $1.5 million on Kickstarter — will be shipped to 1,000’s of 360 Video supporters. The three-dimensional video’s larger appeal has to do with its close cousin: Virtual Reality. When combined, the two will work in tandem to put the viewer in the sky with the assistance of Drone Photography or close to the action with 360 video and a compatible VR Headset.
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