The way in which home buyers search for their new homes has drastically evolved in the last 20 years. Statistics now show that the Internet is the first place home buyers go whether it is on their computers, tablets or phones. Great real estate photography is a must for home sellers and listing agents hoping to make a profitable sale immediately.
Unfortunately, a variety of listing agents rely on their own point and shoot cameras or even their cell phones to get that shot they hope will bring in the right home buyers. However, there is no need for agents to add photography to their long to-do list. Fortunately for you, professional real estate photographers can help you sell homes in a shorter time and for higher price.
A study conducted by REAL Trends released last year, listed some reasons why a real estate agent should invest in hiring a Professional Real Estate Photographer. Here’s a quick summary of those reasons:
- Your website will get more traffic with high quality photos. The National Association of Realtors released a survey back in 2014 that showed 83 percent of home buyers thought that Quality Professional Real Estate Photography was the best feature for any real estate website.
- A professional real estate photographer knows how to make a home look more appealing —even if it isn’t. Every listing agent from time to time get a listing that doesn’t really sell itself well. As a professional listing agent, your job is to make the home look its best to potential home buyers. Using a professional real estate photographer makes your job effortless since they have experience in bringing out the best in a property.
- Even those who know nothing about real estate photography can tell the difference between a great still photo and a bad photo. The truth is that the MLS is absolutely loaded with horrible still photos. It is a disservice to your clients not to make your best effort to provide quality media for the MLS and Internet.
- Research reveals that using a professional real estate photographer can increase the amount of money paid for a home. These numbers vary according to the price of the residence but can be anywhere from less than a thousand dollars to hundreds to thousands of dollars.
Finally, don’t you owe it to the seller to give your best service? 73 percent of real estate brokers agree that using a professional real estate photographer was essential to selling a listing. As a result, homes that have professional real estate photography get more phone calls and showings, and will sell more quickly. Ultimately, a quick sale and the highest profit are the goals.
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