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Matterports Showcase 2.0 is a considerable upgrade in immersive marketing capabilities, distinctively designed for real estate in mind. With Showcase 2.0, Matterport will drastically increase your brand and property promotion capabilities and encourage even more engagement with buyers.

Promote yourself and your properties

We know how important your brand is to you. Matterport 3D Tours are crafted flawlessly, and viewers should know who the company behind the work is wherever a listing is being viewed. That’s why Matterport 3D Tours incorporate customer brand name identification on the loading screen and as a constant field in 3D Showcase, so you always know who represents a listing or property.

Additionally, you can add the info your viewers need with the About Panel featured on Matterport 3D Tours, a panel in the top left-hand corner of every Matterport 3D Tour Showcase, which includes the ability to add brand name, model name, a brief description of the listing, and a link to a model’s Google Maps location. With the About Panel, context can be added to a Matterport 3D Space, enhancing the appearance and functionality of a Matterport 3D Tour Showcase, giving you yet another great opportunity to promote your brand or property.

Share, then share some more

Today’s media must be shared! With Matterport 3D Showcase 2.0, native social sharing can give viewers the ability to share a space directly from within the Matterport 3D Showcase Options Menu.

Matterport works closely with Facebook to allow anyone to embed a Matterport 3D Tour right in their news feed, meaning that users can actually navigate Matterport 3D Tours from within Facebook. This makes Matterport 3D Showcase one of the few media formats that can be fully experienced without ever leaving Facebook. This gives you the opportunity to get more eyes on your models, and more offers for your Real Estate listings.

Curation that engages audiences

The guided tour within Matterport 3D Tours is already the most interactive way to experience complete and thorough spaces online. Nonetheless viewers are also looking for a way to be able to highlight the features of a property and curate the walkthrough experience.

Highlights add a new way viewers can explore Matterport 3D Showcases. By clicking on a Highlight, a viewer is guided directly to that part of the model. These Highlights can be bonded together to create a Highlight Reel, which becomes a curated tour of the property. This adds a completely new dimension to the Matterport 3D Tour Showcase.

Matterport Mattertags: Because details matter

This final feature in Matterport’s 3D Showcase highlights the power of Matterport’s real-world 3D reproduction. Because Matterport software gathers 2D and 3D information about a space, you can label any object in three-dimensional space. These spatial markers are called Mattertags.

Mattertags are attached to objects in the 3D mesh which will appear labelled from any vantage point. With each Mattertag, you can also include a photo and description to highlight a special feature or a particular upgrade.

Modern day home buyers are constantly searching for the most seamless way to purchase a home. With Matterport 3D Tours, you’ll make anyones home buying search that much easier.

For the latest tech news and trends, Aerial Photography Service updates, 360 Virtual Tour projects, incredible HDR Real Estate Photography images, Architectural Photographer tools and much more, make sure to follow our blog: http://invisionstudio.com/blog/

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Author

Jason Sievert - CEO, Invision Studio

I believe in sharing knowledge with others when you have the chance; so I love to write an article every once in a while when I’m not busy running Invision Studio, climbing, hiking, traveling or reading. Don’t live life to work hard, work hard to live life!

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