How about Base jumping in Norway, standing on stage during a Broadway show, or flying business class at 30,000 feet before finishing breakfast? Engaging customer experiences are here and they are here to stay! Welcome to the modern age of consumer Immersive Virtual Reality (VR).
What is Immersive VR & Why Should You Care?
Mainstream Immersive VR for consumers and businesses has made quite the impact. Unless you’ve been living under a rock, it’s seems to be the only thing you hear about nowadays.
When is the last time you had an incredible experience you couldn’t wait to share or simply relive again and again? Immersive VR is one of those things that is better understood through experience. The same can be said about its level of engagement.
Analyst firms, such as Gartner or Forrester, both suggest Immersive VRs customer experience is the competitive battlefield of the future.
According to Gartner, Brands should be built around customer experience and not the other way around. This is where Virtual Reality has an unparalleled advantage.
Businesses are already embracing the Immersive VR technology. New creative uses for Virtual Reality are being created every day. Furthermore, Immersive VR can also be introduced in existing channels adding value to a “point of sale” for example. It has the potential of becoming an important element of the informed purchase journey of tomorrow. Let’s have a look at a few cases of Immersive Virtual Reality being used with consumers today.
Immersive VR and Video Games Go Hand in Hand
The landscape of the video game industry has evolved tremendously from its classic 70’s era. Serving as one of the best initial displays of modern Virtual Reality technology, Video games are naturally engaging experiences and long gone are the days where up, down, left and right are your only movement options. While open world environments games have been available for some quite some time now, Immersive Virtual Reality ups the ante, positioning the gamer’s right at the heart of the game, making it possible to interact with life like environments.
Transport Yourself to the Venue
Want to watch your favorite sports team play their big game, but you don’t have the time nor the means? No problem, just equip yourself with an Immersive VR headset and watch the game as if you were there.
Walk on stage and Experience the Lion King on Broadway in 360°
Travel the World From Where You Stand
The world is a big place and the experiences are endless. Undecided on what your next destination should be? Unsure whether scuba diving in Australian or gliding on the world’s largest urban zipline in Dubai is more of your thing? Travel the world over from the comfort of your home or visit your local travel agency and visit their Immersive Virtual Reality experiences.
- Try Amsterdam before booking your trip in 360°
- Experience Base jumping in Norway’s beautiful landscapes in 360°
Experience What Can Normally Not Be Experienced
No matter how hard we try, there are experiences that are hard or that we simply cannot experience. Examples such as: hanging from a flying cargo plane door, or climbing atop the great pyramid of Giza to witness the amazing panoramas. Immersive VR can make it possible to put yourself in any environment and or situations that you couldn’t experience any other way.
Preview Incredible Experiences
Certain products and services need to be experienced in order to be understood and truly appreciated. Movie trailers are used to create excitement for an upcoming movie and create sufficient hype to have you visit a movie theater nearby.
Immersive Virtual Reality can help you choose what movie to watch next and can also get you excited about products and services you’re looking to purchase. Flying soon? Unsure whether business class will provide your money’s worth? Experience it now:
The Age of Engaging & Responsive Data
Today’s tech savvy consumer expects to have their needs met instantly. Order instantly, pay instantly and obtain their purchases (Almost) instantly. Immersive Virtual Reality’s media experiences allows the consumer to be deeply immersed; giving brands the opportunity to deliver unprecedented levels of engagement with their target audience.
Beyond the numerous motion sensors integrated in Immersive VR Head Mounted Displays (HMD’s), which can detect head movements, or controllers – which allow you to interact inside the VR experience – advanced computer vision can even recognize the emotion of people.
How will VR fair? Time will likely tell, it’s exciting to witness the creative uses of Immersive VR and discovering how far it can push customer experiences. What are your thoughts on Virtual reality? Do you think that it will transform how shop for products and services?
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