No one really cares about how your photographs were made or what tools you’ve used. More importantly, they care that the end result is breathtaking. What follows is a bit of inside information on the process of creating incredible Luxury Real Estate and Architectural Photography.
Each home and piece of real estate is photographed differently and each has its own story to tell. How that story is told is what makes the drastic difference. A Luxury Real Estate Photographer may offer anything from architectural photography and aerial videos, to commercial quality work to tell that story. However, one should not assume that anyone with a camera is a Professional Luxury Real Estate or Architectural Photographer.
True Luxury Real Estate Photographers have a very specific skill set. Real Estate Photography, especially Architectural and Luxury Real Estate Photography requires more than the newest camera and some expensive lenses.
Best time of day to photograph, composition, architectural aesthetics, dynamic range captured {highlights to shadows}, strobe lighting, and the ability to balance ambient interior light and show the outside view are some of the skills an Architectural and Luxury Real Estate Photographer posses. At the end of the day it is the skill and talent of the person behind the lens that is capable of capturing and creating images of the highest caliber.
Photography is all about light. A skilled Luxury Real Estate and Architectural Photographer is an expert at Additive Lighting. In other words, they know how much light to add and where to add it. HDR tends to be used as a short cut. HDR does have its place and uses however.
Today’s cameras as amazing as they are are simply not able to record the massive difference in dynamic range. So, top notch compositing skills are mandatory to create great composited images.
Choosing the correct Luxury Real Estate and Architectural Photographer is not an easy task. There are hundreds of good ones to choose from. So how do you choose the right one?
Here are a few things to look for in an exceptional Luxury Real Estate and Architectural Photographer.
- A photographer that will get everything right with the shoot the first time so you won’t have to hire a second photographer to come in and shoot it again to get the desired results {this happens more time than you’d think}.
- A real estate and architectural photographer that will produce, clean, crisp work that is print ready, and that will beautifully showcase the current project and bring your real property or architectural product to market quickly.
- A Luxury Real Estate and Architectural Photographer that will be able to devote to the project at hand. In order to get the most out of any image, there must be substantial face time spent behind a computer, often as much time that is spent on location photographing.
Real Estate Agents, Home Stagers, Home Builders and Architects often assume that professional Luxury Real Estate and Architectural Photographers show up with their gear, shoot the job, download the images and simply hand the images off to their clients. This couldn’t be any further from the truth.
The process is more like this:
- The job is shot in RAW mode, not Jpeg.
- Images are downloaded onto the computer.
- They are then culled, keeping the best of the best and deleting the test exposures.
- Then they are transferred, where they are color and density corrected {lights and darks}, perspective is corrected and about five to ten other minute adjustment can be made on each exposure.
- After that the images are exported, then Post Production begins.
Optimizing the photos can range from making a couple of fine adjustments to elaborate multi-exposure compositing skills. In the right hands, post processing can mean the difference between a marginal image and a remarkable magazine quality image. This process takes time and talent, not to mention top of the line computer equipment, and the latest imaging software.
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