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The majority of the realtors selling upscale homes claim to use quality Professional Real Estate Photography. Just because you’ve paid to have your listing professionally photographed does not mean the Real Estate Photography is professional.

Did you know that listings with Professional Real Estate Photography sell for more money? Not only that, but they sell a lot faster as well.

Nearly 92% of potential homebuyers use the Internet as part of their home search. That means that Real Estate Photography is an essential factor:

  • It will determine the selling price of a home
  • How quickly it sells
  • And whether it sells at all

It isn’t just about homes ranging above $1 million; this applies to all homes priced at $300,000 or more. Research has shown that great Real Estate Photography helps to sell a home quicker and for more money. Always keep in mind that with so much research performed online, great Real Estate Photography can help get a homebuyer through the door.

The first impression is crucial. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. Exceptional Real Estate Photography will have a positive emotion associated with the home.

Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. Good Real Estate Photography can speak not a thousand words, but a million words.

Which Photo Would Make You Interested in Purchasing a Home?

So what exactly sets Real Estate Photographers apart? When it comes to breathtaking Real Estate Photography, there is more than meets the eye:

#1: Art Direction

When our Real Estate Photographers take shots and edit them for clients, they know exactly what they are searching for. Making sure that the photographer captures the right images is the responsibility of our Professional Real Estate Photographers.

#2: Staged Photography

Professional Real Estate Photography 1

For the right feel and look, most homes must be staged. Remember how critical emotion is in the purchasing decision? An empty home yields no emotion, but a poorly furnished home is equally as bad, if not worse. Potential homebuyers must be able to envision themselves living in the home. If the home is already furnished, a Real Estate Photographer and a home stylist will work to rearrange each room, creating a jaw-dropping photo.

By bringing in props and removing personal artifacts, homebuyers are not distracted, and it becomes easier to determine whether the home is suitable for them. If the home is empty, consider hiring a good staging company as well. Can almost always guarantee you that an empty home will never sell for the same amount as a staged home.

#3: Getting the Right Angles

In photography, it is all about lighting and angles. An exceptional Real Estate Photographer can bring out the best attributes of a home by mastering angles and lighting. Great Real Estate Photographers constantly strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks desirable.

#4: Scouting Before the Shoot

Good Real Estate Photography is all about preparation, which includes time of day and setup. Each and every angle must be explored prior to shooting the home. During the scout, our Real Estate Photographer will analyze the home’s light exposure, experiment with interior and exterior lights, and take sample photos. This will allow our Real Estate Photographer to understand what tools he needs to bring and the compositions he wants.

#5: Creating the Perfect Composition

Professional Real Estate Photography  2

Just as with a painting, a photo must be composed. The great Professional Real Estate Photographer will define the subject of the photo and the elements that will be included.

  • They will dictate how best to fill the space
  • Where to create horizontal and vertical lines
  • And where to direct the focus

When capturing buildings or architectural subjects, the photograph must be taken in such a way that the homebuyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the homebuyer along the image.

#6: Post-Production

Post-production is the art of picking the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections.

When the selections have been made, the photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more.

Remember, a potential homebuyer will not be thinking about why they enjoy a photo; they will only know they can’t get enough of it. Offering a home seller Professional Real Estate Photography has a tremendous value not only for them, but for the agent, as well.

For the latest tech news and trends, Matterport 3D Tour information, Aerial Photography Service updates, 360 Virtual Tour projects, incredible HDR Real Estate Photography images, Architectural Photographer tools and much more, make sure to follow our blog: http://invisionstudio.com/blog/

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Author

Jason Sievert - CEO, Invision Studio

I believe in sharing knowledge with others when you have the chance; so I love to write an article every once in a while when I’m not busy running Invision Studio, climbing, hiking, traveling or reading. Don’t live life to work hard, work hard to live life!

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