When 360 Panoramic Photography was first introduced to real estate, it felt like the future. DSLRs that allowed for complete 360 panoramic views, which gave viewers a sense of where a scene sits in relation to other parts of a property listing.
These 360 ̊ panoramic walkthroughs ultimately give visitors an understanding of where the photos were taken, so they are better able to picture a complete property as if they are really there. Viewers access each panorama by clicking on the desired location in the 2D floor-plan, with the option of turning from side to side, and looking up and down from a particular vantage point. Some even let viewers move between photos within the interface.
Modern technology has allowed this style of photography to go even further with immersive and engaging property marketing content known as 3D Tours. Some companies capture both 2D photography and 3D data about a property, automatically combining it to create a complete walkthrough experience that is similar to a 360 panoramic tour. However, there are some additional features like:
- The ability to take measurements
- Annotate points in 3D space
- Download 2D photography
- And manipulate a complete dollhouse view of a property
These 3D Tours create a photorealistic experience of a property, while leveraging the 3D data to give viewers a sense of physical presence – the feeling of being in a space. Some even let you collect 2D photography for use in online galleries.
2D photography is the price of entry for modern property marketing, but top tier real estate agents who want to create memorable listing presentations and stand out in their market need strategic tactics such as 3D Tour that truly set them apart. Whether using polished drone video or immersive, engaging new experiences, Professional-grade marketing packages are the essential key to really being competitive in your market and impressing a new generation of homebuyers.
Visual marketing is only one component of a complete property marketing program, which includes exposing your listings, sharing on social, and creating compelling stand-alone web pages for each property.
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