SEO (Search Engine Optimization) is one of the most important pieces in the business world of today. 90% of prospects use the Internet to find what they’re looking for; so it’s difficult to sell your service or product if your customers can’t find you online. SEO is the process of optimizing your company’s website to be found through search engines.
In this process, keyword research is commonly overlooked. However, it is one of the most critical steps. Here are 3 tips on how to properly execute keyword research to achieve top SEO results, and be found online.
1. Know Keyword Research
Keyword research can seem tedious and complicated; but if you know what you’re doing, it can be made relatively easy.
During the keyword research process, choose keywords that are:
- Specific to your industry/audience
- Have medium/low competition
- Have medium/low traffic
- Have high conversion probability
Common Mistake: Choosing broad keywords that have high competition and traffic.
Example: Virtual Tour
Recommendation: Choose specific keywords that have medium to low competition and medium to low traffic. This will increase the probability of higher placement and in turn, increase conversion rates.
Example: Virtual Tour Company Seattle WA
2. Focus On Keyword Phrases
Choose a theme and focus on creating slight variations of that phrase. These are “medium/low volume keyword phrases” that are searched less frequently but give your company a greater probability of ranking higher under that search phrase.
“Best Virtual Tour Company Seattle”
“Good Virtual Tour Company in Seattle WA”
“Virtual Tour Company Seattle WA”
“Virtual Tour Provider Seattle WA”
“Virtual Tour Company Reviews Seattle WA”
“Virtual Tour Provider Reviews Seattle WA”
Common Mistake: Trying to rank for a keyword that is too generic or broad. Broad keywords have a much lower probability of being found.
Keyword: “Virtual Tours”
Recommendation: Know your industry and understand what type of visitor you are seeking. Also, know whether you’re looking for: traffic, conversions, or both. The more specific you define your target audience, the easier it is to rank. Specific keywords generate more traffic with a higher chance of conversion because they are looking for your product in your area for your target market.
Keyword: “Virtual Tours Real Estate Seattle WA”
3. Define Intent In Your Keywords
If needed, add words that are specific and define intent:
Time/Date: 2002, August, Evening
Price/Quality: Cheap, Most Popular, Greatest, Best, Lowest, Discount
Intent: Buy, Find, Review, Shop, Order
Location: Austin, Ocean, Off-line
Common Mistake: Not understanding your audience. If most of your customers are looking for a high end product, do not use:
“Cheap Virtual Tour Provider” or “Discount Virtual Tour Provider
Recommendation: Use phrases that your audience would most likely search for. For Example:
“Premium Virtual Tours Provider” or “High End Virtual Tours Seattle WA”
Handy Tip: You can use as many keyword tools as you like. Some of the best ones I’ve found include: Wordstream, Keyword Spy, SpyFu, Keywordtool.io, Bing Keyword Tool, and Google Keyword Planner.