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Although the technology has changed for the better, 360 Virtual Tours have been around for quite some time. Be that as it may, a great amount of shifting and uncertainty has happened the last couple of years.

360 Virtual Tours for businesses really started gaining mass exposure thanks to Google Street Views and Google Maps.

Recently, a handful of “photographers” have come out the woodwork who’ve wanted to try their hand in the industry. Unfortunately, for you – the consumer, you have to try and weave your way to discover the right Google Trusted Photographers who really take their jobs seriously.

Don’t Always Go For the Most Affordable

Now you may think that a Google 360 Virtual Tour is a virtual tour no matter who shoots it for you.  That’s not always the case when hiring a Google 360 Virtual Tour Service Provider. Choosing the wrong photographer and paying for their services only to have to do it all over again is senseless.

Our Certified Virtual Tour Photographer suggest that you do it once and pay more for better quality, but at least you’re only paying once and avoiding all the headaches.  

What Type of Equipment Does Your Google 360 Virtual Tour Photographer Use to Shoot Your 360 Tours?

This is a crucial question because depending on what type of equipment is being used makes all the difference between a professional Virtual Tour and a mediocre one.  

Until recently, Google has lowered the bar and allowed almost anyone to be able to offer a 360 Virtual Tour for your business. Along with letting anyone participate in the program of becoming a Google Trusted Photographer, they have opened the floodgates to an array of cheap equipment to get it done.

Along with the growth of the industry, has come a lot of cheap “360 cameras” that anyone can purchase which offers to stitch the photos for you.

So most people just starting out in our industry figure that all they need to do is purchase a “360 camera” and they are good to go. So make sure your photographer is not using a “360 camera.” Needless to say, we shoot our virtual tours with DSLR cameras.

What Rooms Will You Shoot and What Rooms Will You Not Shoot?

If the question does not come up during your walk-through, there will be a lot of uncertainty. This is mainly because some 360 Virtual Tour Photographers are going to want to skip some areas.   

For some photographers, getting to the entrance of a room is enough, but for other photographers, they will not only go inside the room around the entrance, but they will also take that extra step and go to the back of the room as well.

We suggest that you make sure you understand how deep into a room the photographer will go and whether they will charge extra for going the extra step. Most of the time, you will not see the final result until your virtual tour is live.

Should The Place Of Business Be Free of Staff and Clients When A Virtual Tour Shoot Is Conducted?

Assuming that your photographer has a decent amount of experience, they will be able to offer their professional suggestion. You are the one who makes the ultimate choice, and people’s faces will always be blurred out.  

That being said however, sometimes virtual tours benefit from looking busy and sometimes virtual tours look more professional being empty.

For the latest tech news and trends, Matterport 3D Tour information, Aerial Photography Service updates, 360 Virtual Tour projects, incredible HDR Real Estate Photography images, Architectural Photographer tools and much more, make sure to follow our blog: https://invisionstudio.com/blog/

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Chris Lara - Owner, Creative Legacy Agency

I eat, breathe, and sleep marketing. It is my life and my passion. Manifesting dreams into reality for entrepreneurs is what I live for.

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